Mousa AlizadehAlizadeh; Mehrdad Moharramzadeh; Ali Reza Elahi
Abstract
Objective: Nowadaysone of the most common strategies that have been developed by organizations is to execute loyalty programs to retain customers.Therefore, the research purpose is to examine what kind of attitudinal or behavioral loyalty has more predictability for the spectator's purchase behavior. ...
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Objective: Nowadaysone of the most common strategies that have been developed by organizations is to execute loyalty programs to retain customers.Therefore, the research purpose is to examine what kind of attitudinal or behavioral loyalty has more predictability for the spectator's purchase behavior. Methodology: Due to lack of access to databases related to all the Tractor Sazi'sspectator information, the spectators who came to the Yadegar-e-Emam Tabriz stadium to watch team’s match were considered as convenience sample. The research method was applied based on purpose and correlative based on data collection. The correlation test and regression test were used as statistical methods. Data was collected by two questionnaires including Mahony’s loyalty questionnaire (2000) and Kim’s Purchase Behavior questionnaire (2008). Data was analyzed by descriptive and inferential statistics. Results: The results demonstrated the significant positive relationship between attitudinal and behavioral loyalty with purchase behavior of spectators. Also, the attitudinal loyalty component had more predictability than behavioral loyalty to predict purchase behavior of spectators. Conclusion: Because the attitudinal loyalty size was more than behavioral loyalty size, club managers must make situation easier for spectators to attend the stadium and to access easily to club information and events. Consequently, the potential loyalty or attitudinal loyalty of spectators turns to a behavioral loyalty or loyalty in action. Finally it leads to purchase behavior resulting in organizational benefit and meeting customers’ needs.
Hashem Koozechian; Bahman Asgari; Ali Ziaei; Mosa Alizadeh; Nahid Pirjamadi
Volume 4, Issue 1 , June 2015, , Pages 1-17
Abstract
Objective: The purpose of this study is to identify and prioritize fluctuation factors of Iran wrestling team performance at Olympic Games from the perspective of experts. Methodology: The research sample was selected using purposive and availability sampling and that consisted of 110 people including ...
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Objective: The purpose of this study is to identify and prioritize fluctuation factors of Iran wrestling team performance at Olympic Games from the perspective of experts. Methodology: The research sample was selected using purposive and availability sampling and that consisted of 110 people including managers of wrestling federation and provincial delegations (25 people), Academic experts (15 people), Coaches of grade І (30 people), and elite wrestlers at the national level (40 people). The instrument was a researcher-made questionnaire consisting of 42 questions in six subscales that its face, content and content validity was approved. The questionnaire’s reliability was measured by Cronbach''s alpha (0.92). In order to analyze data, descriptive and inferential statistical methods (Friedman test and exploratory factor analysis) were used. General calculations was done using SPSS software at the significant level of p≤0/05. Results: Results showed that the factor of management and planning has the greatest impact on fluctuations of Iran’s wrestling team performance at Olympic Games and factors of academic issues, Public relations and media, identification and development of talents, Qualification of management and sport events are the next priorities. Conclusion: It is recommended that wrestling federation officials considering these factors and their priorities, try to remove the obstacles in order to witness stable developments and no fluctuations in Iran wrestling team performance at the international arena such as Olympic games.
