Akbar Jaberi; Hassan Assadi; Farzaneh Mazloomi Soveini; Javad KhazaeiPool
Volume 5, Issue 1 , May 2016, , Pages 1-18
Abstract
Objective: The purpose of the current study was to assess the partial effects of team identity dimensions on team loyalty among fans of football pro league in Iran, and providing a model for development of loyalty to pro league football teams. Methodology: The study was a descriptive survey done as a ...
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Objective: The purpose of the current study was to assess the partial effects of team identity dimensions on team loyalty among fans of football pro league in Iran, and providing a model for development of loyalty to pro league football teams. Methodology: The study was a descriptive survey done as a field one. Research population involved the fans of football teams being famous for having eager fans in football pro league. A sample of 236 fans was selected through random sampling. The research tools involved the questionnaires of Behavioral loyalty (Fink et al, 2003), and team identity (Koo, 2009). Questionnaire’s face validity was investigated according to 15 sport and marketing scholars, and questionnaire’s content validity was found to be 0.79. The questionnaire’s reliability was also found to be 0.82 according to Cronbach’s alpha. SPSS18 and AMOS20 were used for data analysis. Results: To measure the validity and fitness of the model, structural equations modeling (SEM) has been applied, and the relationships of variables were verified based on direction analysis. According to research findings the four dimensions of team identity had positive and significant effects on behavioral loyalty. Conclusion: The results of the current research revealed that four dimensions of team brand identity have significant and positive effect on team loyalty. So, development of managers’ perceptions about these factors can be an important tool for improving football team brand loyalty.
Mehdi Talebpour; Javad Khazaei Pool; Abdolhamid Shamsi; Misam Rohani
Volume 2, Issue 1 , April 2013, , Pages 41-53
Abstract
AbstractObjective: Purpose of the present study was to analyze and evaluate the online ticket sale barriers by using an analytic hierarchy process (AHP) in Iran’s premier football league.Methodology: This study was a descriptive-survey one. The research instrument was a researcher-developed questionnaire. ...
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AbstractObjective: Purpose of the present study was to analyze and evaluate the online ticket sale barriers by using an analytic hierarchy process (AHP) in Iran’s premier football league.Methodology: This study was a descriptive-survey one. The research instrument was a researcher-developed questionnaire. The validity of the questionnaire was approved by academic experts in the field of sports and Information Technology. The reliability as well as the inconsistency rate was evaluated and confirmed as 0.008. The statistical population of this study consisted of all experts in sports management, marketing management, information technology, football federation officials. Based on the judgment of non-probability sampling methods (expert opinion) 113 of them were selected as the statistical sample. In this study, at first, barriers for using technology to sell online tickets for league matches were identified and classified into four: financial, organizational, technical and behavioral barriers, and then the questionnaire was completed by respondents. For data analysis, Analytic hierarchy process (AHP) and Expert Choice11 software were used.Results: The results indicated that the main barriers for online ticket sales of premier football league matches were respectively, the technical (0.299), financial (0.260), organizational (0.221), and behavioral (0.220) barriers.Conclusion: Understanding of these barriers can help us have a better use of online ticket sale potential in premier football league matches.Keywords: Online ticket sale, Premier football league, Implementation barriers, Analytic hierarchy process.
