Esmaeil Sharifian; Vahid Saatchian; Masood Yamini Firouz; Mansoor Firouzi; Zaynab Mohamad Ali Nasab
Volume 3, Issue 2 , January 2015, , Pages 77-90
Abstract
Abstract Objective: Sport service quality for customers' satisfaction and continuity of the constant presence of customers of these centers is the concerns of the people who use them and the officials and observers. The purpose of this study is to investigate the relationship between swimming pools services ...
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Abstract Objective: Sport service quality for customers' satisfaction and continuity of the constant presence of customers of these centers is the concerns of the people who use them and the officials and observers. The purpose of this study is to investigate the relationship between swimming pools services quality on satisfaction and loyalty of customers to their Future return. Methodology: This study was descriptive-correlational. The population of study included all costumers of swimming pools in Mazandaran out of whom 210 people were selected randomly. To gather data standard questionnaire of service quality (QSS) by Alexandria (1999), customer loyalty (AIS) by Alen (1990), customer satisfaction (OCS) by Victor (2002) and behavioral future intention (BFIS) by Bery (1996) were used. Results: Results indicated that all of variables were important. The mean of satisfaction was the maximum one (M=5.36) and loyalty was the minimum (M=4.49). There was positive and significant relation between service qualities with loyalty, satisfaction and behavioral future intention. Also there was positive and significant relation between customer satisfaction with loyalty and behavioral future intention and finally loyalty had positive and significant relation with behavioral future intention (p≤0.5). Conclusion: Considering the findings of this research, the predictive variables of service quality, customer satisfaction and loyalty have the ability to explain future behavior of customers attending swimming pools. Therefore, it is essential for leaders and managers of swimming pools to increase the quantity and quality of their presentation in order to maintain the loyalty of existing customers and attract new customers. Keywords: Swimming Pool, Service Quality, Satisfaction, Loyalty, Future Return
Mehdi Emadi; korosh Ghahraman Tabrizi; Esmaeil Sharifian
Volume 2, Issue 2 , July 2014, , Pages 47-60
Abstract
AbstractObjective: The aim of the present research was to identify and examine the factors that influence the development of cycling in the city of Kerman.Methodology: The present research’s method was Survey and the statistical society was the people over 14 years living in Kerman that 650 of ...
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AbstractObjective: The aim of the present research was to identify and examine the factors that influence the development of cycling in the city of Kerman.Methodology: The present research’s method was Survey and the statistical society was the people over 14 years living in Kerman that 650 of them were selected by multi-stage Cluster method as research sample. The survey instrument was a researcher- made questionnaire that was based on a comprehensive study of the sources in literature in the field of cycling. Its validity and reliability were evaluated by using conventional methods for determining questionnaire's validity and reliability. For analysis of research findings, Path analysis and exploratory factor analysis by SPSS and AMOS software were used.Results: The results of exploratory factor analysis showed that safety factors, facilitation factors, and motivational factors explained 53 .979 percent of the total variance. The results of path analysis also showed that safety factors with 0.38 total impact had the greatest hnfluence on the paying development of cycling.Conclusion: Attention to safety factors can develop urban cycling in city of Kerman and consequently in Iran.Keywords: Development of cycling, safety factors, Ficilitation factors, motivational factors.
