Samira Zamanian Yazdi; Hadi Bagheri; Reza Andam
Abstract
Objective: The present study investigated the motivational factors of sports fans for participation in the virtual pages of football clubs. Methodology: This research is an exploratory kind of mixed method that was performed in two qualitative and quantitative parts. In the qualitative part, along with ...
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Objective: The present study investigated the motivational factors of sports fans for participation in the virtual pages of football clubs. Methodology: This research is an exploratory kind of mixed method that was performed in two qualitative and quantitative parts. In the qualitative part, along with the analysis of the existing literature, 20 interviews were conducted with social media experts, sports marketers, and active sports fans on the clubs' websites, Instagram pages, and the Telegram channel, which resulted in the extraction of nine factors motivating virtual participation. In the quantitative part, using interpretive-structural modeling, the levels and relationships between the factors were determined and analyzed in an integrated manner. In this part, using the pairwise comparison questionnaire, the opinions of 14 active fans on the mentioned virtual pages were collected. These fans were selected by purposive sampling.Results: By analyzing the questionnaires, motives for fans’ participation in the clubs’ virtual pages were categorized into six levels: 1) entertainment; 2) income and reward; 3) empowerment; 4) identification, solidarity and social interaction, and supporting the club; 5) brand interest and demanding; 6) gaining information.Conclusion: Focusing on the virtual behavior of the fans, the present study shows another way to develop the clubs' relationship with their fans and expand their fan base, which is based on the importance and position of the fans' motivations for participating in the virtual pages.
Reza Andam; Sohaila Roohparvar
Volume 4, Issue 2 , June 2015, , Pages 152-164
Abstract
Objective: The purpose of this study was to determine the relationship between managers’ moral intelligence and effectiveness of voluntary sport organizations in North Khorasan province. Methodology: The method of this study was descriptive-correlation. The statistical population of this study ...
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Objective: The purpose of this study was to determine the relationship between managers’ moral intelligence and effectiveness of voluntary sport organizations in North Khorasan province. Methodology: The method of this study was descriptive-correlation. The statistical population of this study comprised the sports associations managers and members. Due to limitation of the community, the statistical sample was equal to statistical population (n=N). Therefore, 184 people (59 managers and 125 members) completed the moral intelligence questionnaire of Lennick & Kiel (2011) and organizational effectiveness questionnaire of Eidy (2012). The validity of questionnaires was confirmed by corrective comments of experts of sport management, sports board managers, and their members and their reliability was determined by Cronbach’s alpha coefficient 0.90 (MIQ) and 0.92 (OEQ) respectively. The data was analyzed using descriptive and inferential statistics (Kolmogrov-Smirnof, Spearman Correlation, Mann-Whitney Test & Kruskal-Wallis Test) (α≤0.05). Results: The result showed that the relationship bwtween managers’ moral intelligence sports staff effectiveness was positive and significant (r=0.19, P=0.02). Also, there were no significant difference among mean scores of moral intelligence and demographic variables. Conclusion: Considering the positive relationship between moral intelligence and effectiveness of voluntary sport organizations, the necessity of the moral intelligence of managers is emphasized for better effectiveness of organizations.
