Narges bonakdarchyan; Rasool Nazari
Abstract
Objective: This research was conducted with the aim of developing a model of factors affecting the commercialization of sports.Methodology:The research method was performed qualitatively using a systematic design of data-based theory. In order to gather information, in-depth and semi-structured interviews ...
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Objective: This research was conducted with the aim of developing a model of factors affecting the commercialization of sports.Methodology:The research method was performed qualitatively using a systematic design of data-based theory. In order to gather information, in-depth and semi-structured interviews were used and information was analyzed by Gliseir paradigm. The statistical population of the study included professors and activists in the field of sports economics. Targeted theoretical techniques and snowballs were selected. Due to the limitations of the community, the sample size will be equal to the community size. Some scientists consider 10 to 15 people, if their scientific and experimental background is homogeneous, to be sufficient to form a group of experts. In this study, 14 people were interviewed. And from the interview 11 later repetition was observed in the received data and in interview 13 it was saturated. The analysis of qualitative data encoding method three open, axial and selective used. Reliability and validity were confirmed through the percentage of agreement within the subject and the approval of the statistical group and the interviewees.Results: Based on the findings, The research findings showed that various factors such as cultural factors, organizational factors, social factors, legal factors and structural factors affect the commercialization of sports.Conclusion: In general, Therefore, in the policies of managers of sports organizations, these factors should be given special attention.
