maryam niazitabar; reza Andam; Hassan Bahrololoum; zhale memari; abbas rezai pandari
Abstract
objective: Due to increasing importance of social activities, the object of this research was deep study of football social responsibility. Methodology: method of research was Grounded Theory with Glaser approach. for this purpose, with purposed and snowball sampling ,identified 13 experts in football ...
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objective: Due to increasing importance of social activities, the object of this research was deep study of football social responsibility. Methodology: method of research was Grounded Theory with Glaser approach. for this purpose, with purposed and snowball sampling ,identified 13 experts in football social issues that was conducted 13 deep interviews to achieve theoretical saturation. Data analized through coding in Glaser approach with constant comparison in the coding process include substantive and theoretical.for explaining the research model, around the core category was used model the 6Cs family in Glaser approach. Results: 192 codes were obtained that were categerized in 29 concepts.the results are shown promoting social and caltural values, social justice, cultural modeling,promoting volunteering culture, planning approach ,lawfulness,moral contextualization, philanthropy activities, environmentalism are one of most important explanatory factors of football social responsibility. Conclusion: experts in this research, more emphasis on cultural-social development ,education of social values and ethical issues. sports managers by identifying various aspects of social responsibility, such as cultural affairs، Environmental measures and Humanitarian activities and reviewing its effects on society, can understand better importance of social responsibility of your plans and respect community needs and spectators with better ways.
