ABED MAHMOODIN; Saeed Sadeghi Boroujerdi; Vahid Delshab; Sara Gharibi
Abstract
Objective: the present study aiming to present a model of factors influencing on the use of Smartphones for sport consumption. Methodology: The research method was the descriptive – correlative type. the statistical population of the study included all of the students in the University of Kurdistan ...
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Objective: the present study aiming to present a model of factors influencing on the use of Smartphones for sport consumption. Methodology: The research method was the descriptive – correlative type. the statistical population of the study included all of the students in the University of Kurdistan from which 400 were selected by using Krejcie and Morgan’s table. Research method in this study was the descriptive correlative type. In order to measure research variables, Hwang and Chung (2015) questionnaires of Perceptions toward Smartphone, Hur et al (2012) questionnaires of Sport-specific Factors, Ha et al(2017) questionnaires of Smartphone-specific Factors were used. Face and content validity were confirmed by the experts, and the Cronbach’s alpha test used to calculate the reliability. To analyse the research hypothesis structural equation model (SEM) were utilized. Results: The results indicated that the presented model illustrate proper finesses. Also, among the factors of Perceptions toward Smartphone, Perceived Ease of Use (0.85), Perceived Usefulness (0.71), and Perceived Enjoyment(0.41), and among the Sport-specific Factors, Sport Involvement (0.67), Sport Commitment(0.32), and finally among the Smartphone-specific Factors, Personal Attachment (0.70), Media Multitasking (0.64) and Social Influence (0.24) had the highest influence on the Usage Intention of smartphone for Sport consumption. Conclusion: Present study has implications for sport managers and sport software’s developers to understand the drivers of smartphone use for sport consumption, while they establish a market for use of software and the usage of smartphones in sport.
