milad ensafi kochameshki; seyyed mohammad kashef; fatemeh abdavi
Abstract
Purpose: The purpose of the present research is to study the bibliometric study of the research conducted in the field of sustainable development of sports.Methodology: This research is a bibliometric review research and was done with the methods of functional analysis, citation network analysis and ...
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Purpose: The purpose of the present research is to study the bibliometric study of the research conducted in the field of sustainable development of sports.Methodology: This research is a bibliometric review research and was done with the methods of functional analysis, citation network analysis and keyword analysis. In order to draw scientific maps, Excel, Vosviewer, Rstudio and Maxqda software were used. The statistical population of the research is 486 articles, of which 386 articles were selected as a sample during the document screening stage.Findings: The findings of the research show that in the period of 2001 to 2023, 386 documents have been included in the analysis basket of the considered field, of course, 187 publications have published these 386 studies and the annual growth of scientific production In this area, it is 4.28%. The average number of citations that the studies have received is 9.096, which is a very good value in the desired field.Conclusion: by recognizing the best fields of study of sustainable development in sports, which have mostly been conducted in developed countries and some developing countries; We can express these questions: Where is sustainable development in our sports industry? What strategic and operational plans have we developed in this field? Therefore, we can ask the questions derived from the results of this research, which are considered to be the needs of sustainable development in our country and can be very useful research fields of sustainable development in the country's sports.
Sport Management and Development
Rasoul Azadi; Fariba Askarian; Fatemeh Abdavi; Hamid Ghasemi
Abstract
Objective: The current research has been carried out with the aim of designing a model of the impact of social media in the development of sports businesses.Methodology: The mixed and thematic analysis method was used in the qualitative part and the structural equation analysis method was used in the ...
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Objective: The current research has been carried out with the aim of designing a model of the impact of social media in the development of sports businesses.Methodology: The mixed and thematic analysis method was used in the qualitative part and the structural equation analysis method was used in the quantitative part. The statistical community in the qualitative part included university professors and sports business owners, who were selected after reaching the theoretical saturation limit of 17 people, and also in the quantitative part, 417 people were selected from the professors, graduates, and postgraduate students of sports management and marketing in the country. The research tool in the qualitative part included a semi-structured interview, and in the quantitative part, it included a researcher-made questionnaire with 36 questions taken from the qualitative part, whose formal and structural validity was confirmed, and its reliability was determined by Cronbach's alpha test of 91%. Data analysis was performed using SPSS and Amos version 24 software.Results: In the qualitative phase, 116 open codes were extracted and categorized into eight main variables, including the nature of social media, structural factor, online marketing, managerial factor, cultural and social factor, human resources, legal factor, and financial resources. In the quantitative phase, the findings indicated that except for the legal factor and financial resources, the remaining variables had a significant impact on the development of sports businesses. The prioritization of these influential variables is as follows: the nature of social media, structural factor, online marketing, managerial factor, cultural and social factor, and human resources.Conclusion: According to the findings of the current research, sports business owners are advised to use the necessary planning and investment for the success of their business based on the specified priorities.
Fatemeh Abdavi; Zahra Abdolalinejad
Abstract
Objective: The aim of this study was Consider how the internet advertising effects on sport brand equity. Methodology: This is a field study and it is descriptive in nature The population was include customers of sport goods brand of Majid in Tabriz that the sample, because of the unlimited population, ...
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Objective: The aim of this study was Consider how the internet advertising effects on sport brand equity. Methodology: This is a field study and it is descriptive in nature The population was include customers of sport goods brand of Majid in Tabriz that the sample, because of the unlimited population, is inclusive of 348 people based on random sampling. In order to collecting data, the effect of Internet advertising questionnaire Moqimi (1391) and evaluation of brand equity questionnaire based on Aaker (1991) were used. Regression statistical method was used to analyze the data. Results: The results showed that Internet advertising effects on factors of brand equity as perceived quality, brand association, brand loyalty and brand awareness has a significant impact. Conclusion: Managers of companies to promote sport good brand equity should initially identify strengths and weaknesses in their organizations and advertising programs use the Internet as an effective means of communication and advertising
