Sport Management and Development
Javad Moradi; Rasool Nazari
Abstract
Objective: The purpose of this study was to present the commercialization model of Iran's football industry based on sustainable development and performance.Methodology: Due to the exploratory nature of the research, the qualitative research method was used to present a model related to the research ...
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Objective: The purpose of this study was to present the commercialization model of Iran's football industry based on sustainable development and performance.Methodology: Due to the exploratory nature of the research, the qualitative research method was used to present a model related to the research topic. For this purpose, semi-structured interviews were conducted with 28 experts. According to the Charmaz Foundation data method, the research sample was selected as a combination of theoretical sampling and snowball sampling.Results: The results showed that the Iranian football industry does not have a sustainable performance in the two income and sports sectors due to severe weakness in profitability and commerciality. According to the research results, these factors and factors are at three structural levels including (macroeconomic, microeconomic, ownership and investment) which are rooted in macro-structures of the economic, legal and managerial structural structure, Contextual (policy-making, planning, and management, which indicate factors that provide the basis for appropriate and profitable activities of economic enterprises in the sports and football industries) and institutional (sports, income, infrastructure, management, which requires defining and creating changes in strategic and operational planning in the country's football industry institutions) can be examined.Conclusion: For effective commercialization based on development and sustainable performance in both sports and revenue sectors, appropriate measures must be taken, requirements must be met, and considerations of the model presented in this study must be taken into account, which will provide the basis for the profitability of clubs and subsequently.
javad moradi; rasool nazari; Mohammadreza Moradi
Abstract
Objective: The purpose of this study was to analyze the economic and financial barriers affecting the performance and sustainable development of Iranian football industry. Methodology: Due to exploratory nature of the research, the qualitative research method was used to identify the most important barriers ...
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Objective: The purpose of this study was to analyze the economic and financial barriers affecting the performance and sustainable development of Iranian football industry. Methodology: Due to exploratory nature of the research, the qualitative research method was used to identify the most important barriers related to the research subject. Semi-structured interviews were conducted with 28 experts.Using the Grande theory, the research sample was selected through a combination of theoretical and snowball sampling. Results: The results of the study considered 45 economic and financial barriers to performance and sustainable development of Iranian football industry. Conclusion: According to the research findings, economic and financial barriers affecting the performance and sustainable development of the Iranian football industry can be divided into two general categories: external and internal factors. External factors are factors outside of Iran's soccer industry and internal factors are internal factors.
