javad fesanghari; Rasool Norouzi Seyed hossini; marjan saffari; Hashem Kozechian
Abstract
Objective: This study aimed at identification of new technologies in the development of recreational sports: what are drivers and motivations. Methodology: Data were collected through semi-structured interviews using a qualitative approach. In order to analyze the qualitative data, the themes analysis ...
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Objective: This study aimed at identification of new technologies in the development of recreational sports: what are drivers and motivations. Methodology: Data were collected through semi-structured interviews using a qualitative approach. In order to analyze the qualitative data, the themes analysis method was used (Brown and Clark, 2006). Results: The findings of this study showed that the drivers and motivations for using new technologies to develop recreational sports are put into five perspective: sports competencies, sports intelligence, innovation and knowledge efficiency in recreational sports, internationalism in recreational sports and transformation and increasing social orientation are divided into sports technologies.Conclusion: According to the results of this study, To develop recreational sports, new technologies can be used, which should be the main objective of enhancing the social trend toward technologies that are used to develop sport in the community. This will be achieved through intelligence of recreational sports and taking advantage of sports innovations.
javad fesanghari; ali benesbordi; Marziye Rahimi
Abstract
Objective:The aim of this study was to investigate the effect customer knowledge management and perceived value on customer loyalty in sports clubs of the city of Mashhad. Methodology: This study was a descriptive survey. The study population consisted of persons who exercised in sports clubs in Mashhad. ...
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Objective:The aim of this study was to investigate the effect customer knowledge management and perceived value on customer loyalty in sports clubs of the city of Mashhad. Methodology: This study was a descriptive survey. The study population consisted of persons who exercised in sports clubs in Mashhad. Cluster sampling method was used and data were collected from various clubs in 13 districts in city of Mashhad (N=382). The research instrument was a questionnaire consisting of three parts related to knowledge management, perceived value and loyalty. Validity and reliability of the questionnaire were reviewed and approved before use. Confirmatory factor analysis and structural equation modeling with LISREL software were used respectively to evaluate the construct validity and to present the research model. Results: The results of the research model showed that goodness-of-fit of models to data is good. Overall, the results showed that knowledge for the customer with coefficient effect of 0.59 and social value with coefficient effect of 0.42 have had the most effect on athletes' perceived value and perceived value with coefficient effect of 0.90 had a significant effect on customer loyalty in sports clubs. Conclusion: In a general conclusion of the study results, it can be claimed that the application of knowledge management and its components in sports clubs is a very important factor and thus must be taken into account. Reinforcing this concept may pave the way for enhancing athletes' perceived value and also their senses of loyalty.
