Ahmad Mutab; Vajihe Javani; Abouali Veddahir
Abstract
Objective: Considering the rich social, cultural and moral school of Zurkhaneh and Pahlavan sport, it is necessary to explore this rich sport from the perspective of social well-being perspective. Therefore, the purpose of this study is to explain Zurkhaneh sport from the perspective of Keyes well-being ...
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Objective: Considering the rich social, cultural and moral school of Zurkhaneh and Pahlavan sport, it is necessary to explore this rich sport from the perspective of social well-being perspective. Therefore, the purpose of this study is to explain Zurkhaneh sport from the perspective of Keyes well-being theory.Methodology: In this research, content analysis was used. Participants in semi-structured interviews included; Expert wrestlers who were both practically and scientifically familiar with the culture, history, and customs of the Zurkhaneh were selected by snowball method, and the interviews ended with a theoretical saturation of the themes in the sixteenth interview. Results: According to the findings of the present study, Zurkhaneh sports show five dimensions of social well-being theory, namely; social integration, social acceptance, social contribution, social actualization and social coherence.Conclusion: Zurkhaneh sport can promote social well-being. This means that the correspondence between the dimensions obtained from the study of Zurkhaneh sport and the actions of its companions shows its high potential in the growth and development of interpersonal communication, social well-being, which can ultimately help to improve society.
Vajiheh Javani
Abstract
Objective: Internal branding is a new concept to consider the impact of employees to create a better brand image in the minds of customers. This study aims to investigate the effects of internal branding on the behavior of the employees in the organization. Methodology: This study was descriptive- survey ...
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Objective: Internal branding is a new concept to consider the impact of employees to create a better brand image in the minds of customers. This study aims to investigate the effects of internal branding on the behavior of the employees in the organization. Methodology: This study was descriptive- survey one.The sample in this study consisted of 221 employees of the famous clubs in cities; Tehran, Isfahan, Tabriz, Shiraz and Mashhad. The data was collected through consulted directly and self-report procedure by a researcher-conducted questionnaire (Cronbach's alpha coefficient 87/0) which scaled with a five-point Likert from strongly agree to strongly disagree .Amos Graphic software was used for analyzing Data. Results: The results of the path analyses coefficients and the results of the correlation matrix of variables showed positive and significant relationship among variables. So the effect of internal branding on employees’ brand oriented behavior, sense of brand belonging, brand commitment and brand loyalty was verified. Conclusion: According to the result, internal branding of clubs and other sports organizations can have a significant impact on employees' perceptions of the organization and its brand, help to get successful service to customers and improve brand Image in the mind of the customers
