forough mohammadi; Mahsomeh Kalatehsefari; Nariman Rahmanitabar
Abstract
Objective: The main objective of this study was to design the brand's impact on organizational effectiveness of Internet advertising in women aerobics clubs Kermanshah province. Methodology: The study was a descriptive - correlation and analysis. The study population consisted of all employees are women ...
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Objective: The main objective of this study was to design the brand's impact on organizational effectiveness of Internet advertising in women aerobics clubs Kermanshah province. Methodology: The study was a descriptive - correlation and analysis. The study population consisted of all employees are women aerobics clubsKermanshah province, of which there are 110 cases against 180 people who were selected by simple random sampling, Mohammedan et al standard questionnaire online advertising effectiveness (1389) and a questionnaire regarding the corporate brand resident Moghimi et al (1390) were used. Face and content validity of the questionnaire was confirmed by experts in sports management. Cronbach's alpha reliability. For data analysis, descriptive and inferential statistical procedures including confirmatory factor analysis was performed with the help of two software SPSS.V.20 and AMOS.V.18. Results: The results show the effectiveness of online advertising and its dimensions on the matter of corporate brand and size by a factor of Route 058/0 affect the positive and meaningful. Finally, the model above is desirable. Conclusion: Internet advertising can be effective for managers and marketers to do better planning for corporate brand and opportunities for sports activities affect women.
