negar gholipour; hossein eydi; bahram yousefy; farzad amiri
Abstract
Objective: The spectators’ for clubs is considered the most important group for earning money. therfore identifying the needs of the sports spectators and their positive perception of the quality of the services is so important to support, presence and income for teams. Accordingly, the present ...
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Objective: The spectators’ for clubs is considered the most important group for earning money. therfore identifying the needs of the sports spectators and their positive perception of the quality of the services is so important to support, presence and income for teams. Accordingly, the present research was conducted to analyze the strategic needs of the fans of the Iranian Premier League football teams. Methodology: The statistical population of this research were all fans of 3 match Persepolis - Esteghlal, Peykan-Esteghlal, Sepidrud-Persepolis. According to the number of items, 400 questionnaires were randomly distributed and finally, 373 correct questionnaires were analyzed. The reliability of the questionnaire was determined using Cronbach's alpha. To evaluate the Needs of fans was used Researcher-made questionnaire. Its face and content validity were confirmed by sports management and its validity was tested by confirmatory factor analysis. also, BCG matrix tool and quantitative analysis of gray data and relations of strategic situation in each of the dimensions and components of service quality were investigated. Result: In the analysis of the data, a five-dimensional exploratory and confirmatory factor analysis was identified which was prioritized using gray relationships. These dimensions consisted of physical facilities, management factors, atmosphere,Extra servic, media and Notices. Conclusion: most of the research components were in question home, therefore, it is recommended that managers be encouraged to admire sports fans' satisfaction with creative and planning, which is not costly and time-consuming.
hosein eidi; negar gholipour; maryam fallah
Abstract
Objective: The purpose of this study was to test a research model by adapting technology acceptance model, trust, perceived enjoyment, and satisfaction to understand why and how sport consumers purchase sport products online. Methodology: To achieve the purpose of the study, an online survey was conducted ...
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Objective: The purpose of this study was to test a research model by adapting technology acceptance model, trust, perceived enjoyment, and satisfaction to understand why and how sport consumers purchase sport products online. Methodology: To achieve the purpose of the study, an online survey was conducted with a total of undergraduate and graduate students from universities in the Iran. according to Morgan for unlimited community 390 questionnaires were collected. In this study was used a demographic questionnaire, questionnaire ease, usefulness and reliability Geffen (2003), Understanding the pleasure of Fagan (2008), attitude, intention to buy Yoo (2014) and satisfaction of buying Anderson (2003).validity was obtained. the reliability of the questionnaire was 0.94. Results: The results of Smart PLS showed the usefulness, ease, confidence and fun affected on online shopping. The findings provide evidence that trust was most influential as a motivator for using the Internet for purchasing sport products. However perceived ease of use, did not influence attitude of sport products. Conclusion: therefore online stores manager not only sell product but also they should strive to maintain integrity, providing quality products and the best service, constant and loyal customer find and at least have a good sales promotions.
