نویسندگان
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استادیار، دانشگاه کردستان
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دانش‌آموخته کارشناسی ارشد دانشگاه کردستان
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نوع مقاله : مقاله پژوهشی
چکیده
هدف: تماشاگر ورزشی بودن یکی از علایق افراد برای گذران اوقات فراغت میباشد علیرغم حضور در بازی‌ها، هواداران ورزشی از انواع گوناگونی از رسانههای اجتماعی برای ارتباط با تیم‌های مورد علاقه خود استفاده میکنند که منجر به هم هویتی و عزت‌نفس بیشتر آن‌ها میشود بنابراین، هدف از انجام پژوهش حاضر، ارائه مدل رابطه هویت و عزت‌نفس جمعی هواداران ورزش فوتبال بر مبنای رسانههای اجتماعی بود.
روش‌شناسی: روش تحقیق از نوع توصیفی- همبستگی بود که گردآوری دادهها به‌صورت میدانی و از طریق پرسشنامه صورت گرفته است. جامعه آماری شامل هواداران تیم فوتبال تراکتورسازی تبریز در بازی این تیم با تیم لخویا قطر میباشد که تعداد 248 نفر از آن‌ها به روش نمونه‌گیری تصادفی انتخاب شدند. از مدل‌سازی معادلات ساختاری جهت آزمون فرضیهها و طراحی مدل استفاده گردید.
یافته‌ها: یافته‌های حاصل از این پژوهش نشان داد که استفاده از رسانههای اجتماعی تأثیر مثبتی و معناداری بر متغیر تعیین هویت هواداران دارد (88/0=β). همچنین مطابق نتایج، تعیین هویت هواداران بر عزت‌نفس جمعی آنان تأثیر مثبت و معنی‌داری دارد (03/1=β).
نتیجه‌گیری: هواداران ورزشی از رسانههای اجتماعی برای دستیابی و حفظ هویت اجتماعی مثبت از طریق تمایز بین تیم‌های رقیب و مدیریت احساسات و عزت‌نفس خود به‌واسطه ارتباط با یک تیم موفق استفاده میکنند.
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