University of Guilan Journal of Sport Management and Development 2322-4800 Articles in Press 2026 03 16 A Conceptual Framework for Analyzing and Assessing Digital Maturity in Sports Enterprises Based on a Systematic Literature Review A Conceptual Framework for Analyzing and Assessing Digital Maturity in Sports Enterprises Based on a Systematic Literature Review 9510 10.22124/jsmd.2025.31412.3012 FA Sadegh Fatahi Milasi Ph.D. student in Sport Management, Faculty of Sport Sciences, University of Guilan, Rasht, Iran. Nooshin Benar Associate Professor of Sport Management, Faculty of Sport Sciences, University of Guilan, Rasht, Iran 0000-0002-3377-2889 Journal Article 2025 08 15 <strong>Objective</strong><strong>:</strong> The purpose of this study was to develop a localized and stage-based framework for analyzing and evaluating the digital transformation maturity of small and medium-sized sports enterprises (SMEs).<br /><strong>Methodology</strong><strong>:</strong> This research employed a systematic review and qualitative meta-synthesis approach based on Sandelowski and Barroso’s (2007) seven-stage model. In this process, 32 scientific articles published between 2020 and 2025 were collected from reputable databases such as Scopus and Web of Science, based on specific criteria including publication language (English), time frame, type of scientific study, methodological approach (qualitative or quantitative), and focus on digital transformation in SMEs. The key dimensions and indicators of digital maturity were identified through qualitative content analysis and validated using the CASP tool and Cohen’s Kappa coefficient (0.873).<br /><strong>Results</strong><strong>:</strong> The proposed framework identifies five key dimensions: Strategy and Leadership, Processes, Technology and Infrastructure, Human Resources and Culture, and Ecosystem and External Environment, with 31 operational indicators. A five-level digital maturity model tailored for sports SMEs was developed, emphasizing practical assessment and actionable roadmaps for digital transformation.<br /><strong>Conclusion</strong><strong>:</strong> The framework provides a simple, actionable tool for sports SMEs to assess their digital maturity and plan strategic improvements, aligning with local constraints. It supports sustainable growth by addressing internal and external factors, offering a roadmap for policymakers and managers in developing countries. <strong>Objective</strong><strong>:</strong> The purpose of this study was to develop a localized and stage-based framework for analyzing and evaluating the digital transformation maturity of small and medium-sized sports enterprises (SMEs).<br /><strong>Methodology</strong><strong>:</strong> This research employed a systematic review and qualitative meta-synthesis approach based on Sandelowski and Barroso’s (2007) seven-stage model. In this process, 32 scientific articles published between 2020 and 2025 were collected from reputable databases such as Scopus and Web of Science, based on specific criteria including publication language (English), time frame, type of scientific study, methodological approach (qualitative or quantitative), and focus on digital transformation in SMEs. The key dimensions and indicators of digital maturity were identified through qualitative content analysis and validated using the CASP tool and Cohen’s Kappa coefficient (0.873).<br /><strong>Results</strong><strong>:</strong> The proposed framework identifies five key dimensions: Strategy and Leadership, Processes, Technology and Infrastructure, Human Resources and Culture, and Ecosystem and External Environment, with 31 operational indicators. A five-level digital maturity model tailored for sports SMEs was developed, emphasizing practical assessment and actionable roadmaps for digital transformation.<br /><strong>Conclusion</strong><strong>:</strong> The framework provides a simple, actionable tool for sports SMEs to assess their digital maturity and plan strategic improvements, aligning with local constraints. It supports sustainable growth by addressing internal and external factors, offering a roadmap for policymakers and managers in developing countries. https://jsmd.guilan.ac.ir/article_9510_776fbac298b499fff8f545ada4270f5b.pdf