University of Guilan Journal of Sport Management and Development 2322-4800 13 3 2024 10 22 Codification a Model of Attracting and Maintaining Sports Sponsors and Donors in the Field of Women's Sports in Tehran Province Codification a Model of Attracting and Maintaining Sports Sponsors and Donors in the Field of Women's Sports in Tehran Province 77 107 8596 10.22124/jsmd.2022.22134.2695 FA Nazanin Rasekh Assistant Professor of Sport Management, Physical Education Research Institute, Tehran, Iran 0000-0002-3568-2916 Hamid Gasemi Payam Noor University Salah Dastoom Guilan university Saeed Jafari Ph.D. Student of Sport Management, Faculty of Physical Education and Sport Sciences, University of Tehran, Tehran, Iran Somayeh Rahbari PhD student in Sport Management, Department of Physical Education, Islamic Azad University, Science and Research Branch, Tehran, Iran Journal Article 2022 04 13 <strong>Objective</strong>: The aim of this study was to systematically analyze the context and system of attracting and maintaining support and charity to women's sports in Tehran province. <strong>Methodology</strong>: The research method was qualitative and thematic analysis. Research information was extracted from human resources (experts and specialists) and information resources (documents, articles, plans, organizational, academic and related media reports). The sampling method was purposive (based on specific criteria). Sampling estimates were also based on theoretical saturation (96 information sources, 26 interviews). <strong>Results</strong>: The results showed that the concepts extracted from the interview and theoretical study were framed in 310 components (first coding), 44 categories (second coding), 17 sub-themes and 8 main themes (third coding). The eight levels of the conceptual model included the context, the level of capacity, the level of challenge, the level of system, the level of division of labor and cooperation of organizations, the level of process management, the level of strategies and the level of consequences. <strong>Conclusion</strong>: Based on the results of the research, it can be said that the process of attracting and maintaining supporters and benefactors to sports was affected by the environmental background and structural capabilities, and it requires the adoption of appropriate strategies and inter-organizational cooperation in order to take advantage of the capacities and adjust the challenges to achieve the expected results. <strong>Objective</strong>: The aim of this study was to systematically analyze the context and system of attracting and maintaining support and charity to women's sports in Tehran province. <strong>Methodology</strong>: The research method was qualitative and thematic analysis. Research information was extracted from human resources (experts and specialists) and information resources (documents, articles, plans, organizational, academic and related media reports). The sampling method was purposive (based on specific criteria). Sampling estimates were also based on theoretical saturation (96 information sources, 26 interviews). <strong>Results</strong>: The results showed that the concepts extracted from the interview and theoretical study were framed in 310 components (first coding), 44 categories (second coding), 17 sub-themes and 8 main themes (third coding). The eight levels of the conceptual model included the context, the level of capacity, the level of challenge, the level of system, the level of division of labor and cooperation of organizations, the level of process management, the level of strategies and the level of consequences. <strong>Conclusion</strong>: Based on the results of the research, it can be said that the process of attracting and maintaining supporters and benefactors to sports was affected by the environmental background and structural capabilities, and it requires the adoption of appropriate strategies and inter-organizational cooperation in order to take advantage of the capacities and adjust the challenges to achieve the expected results. https://jsmd.guilan.ac.ir/article_8596_6db83bf9eb032ac7fe7141ffe045f94f.pdf