University of Guilan Journal of Sport Management and Development 2322-4800 13 3 2024 10 22 Strategies and Consequences of Branding International Success of Elite Athletes in Sporting Events Strategies and Consequences of Branding International Success of Elite Athletes in Sporting Events 51 76 8591 10.22124/jsmd.2022.21491.2651 FA Hossein Eydi Sport Management, Razi University Zeinab Rahmati Asl Sport Management, Razi University Leila Soltanian Sport Management,, Razi University Journal Article 2022 01 07 <strong>Objective: </strong>Branding is to present a positive image of a country at the international level, which is very effective in removing the false images that exist towards a country. Therefore, the aim of the study was to study the strategies and consequences of international success of elite athletes.<br /><strong>Methodology:</strong> The present study was conducted with a qualitative approach based on data theory theory and thematic analysis. The statistical population of the study included scientific and executive experts in the field of sports management with experience in attending international sports events. 15 people were selected by purposive theoretical sampling and interviewed with them until the theoretical saturation. The validity of the research tool (interview) was confirmed by the interviewees and expert professors and the interdisciplinary agreement method (0.74) was used to assess the reliability.<br /><strong>Results</strong>: research findings showed that socio-political support, development of women's sports, management policies, culture-building and education was strategies and international prestige, international relations, highlighting coaches and athletes and economic development of branding consequences through successes It was a sport.<br /><strong>Conclusion: </strong>According to the findings suggested that, socio-political support of the government, special attention paid to women's elite sports, strengthening international sports relations and branding of the country through sports successes. <strong>Objective: </strong>Branding is to present a positive image of a country at the international level, which is very effective in removing the false images that exist towards a country. Therefore, the aim of the study was to study the strategies and consequences of international success of elite athletes.<br /><strong>Methodology:</strong> The present study was conducted with a qualitative approach based on data theory theory and thematic analysis. The statistical population of the study included scientific and executive experts in the field of sports management with experience in attending international sports events. 15 people were selected by purposive theoretical sampling and interviewed with them until the theoretical saturation. The validity of the research tool (interview) was confirmed by the interviewees and expert professors and the interdisciplinary agreement method (0.74) was used to assess the reliability.<br /><strong>Results</strong>: research findings showed that socio-political support, development of women's sports, management policies, culture-building and education was strategies and international prestige, international relations, highlighting coaches and athletes and economic development of branding consequences through successes It was a sport.<br /><strong>Conclusion: </strong>According to the findings suggested that, socio-political support of the government, special attention paid to women's elite sports, strengthening international sports relations and branding of the country through sports successes. https://jsmd.guilan.ac.ir/article_8591_5138453769aeace45250c56e6172085a.pdf