University of Guilan Journal of Sport Management and Development 2322-4800 15 1 2026 03 21 Presenting a Conceptual Model of Influencing Factors on Entrepreneurship Education in Universities (Study of Sports Science Students) Presenting a Conceptual Model of Influencing Factors on Entrepreneurship Education in Universities (Study of Sports Science Students) 165 188 8523 10.22124/jsmd.2025.24685.2809 FA Mehrnaz Sabzemeidani Ph.D. in Sport Management, Sar.C., Islamic Azad University, Sari, Iran 0000-0003-0252-9661 Vahid Shojaei Associate Professor of Sport Management, Department of Sport Management, Sar.C., Islamic Azad University, Sari, Iran Mohammad Hami Associate Professor of Sport Management, Department of Sport Management, Sar.C., Islamic Azad University, Sari, Iran Journal Article 2023 06 10 <strong>Objective</strong><strong>:</strong> The objective of this study was to presenting a conceptual model of influencing factors on entrepreneurship education in universities (study of sports science students).<br /><strong>Methodology</strong><strong>:</strong> The research method was qualitative and based on grounded theory. The statistical population of the research included faculty members of entrepreneurial management faculties of state universities, faculty members of sports science faculties of state universities across the country with entrepreneurship expertise, special and selected members and lecturers of the employment and entrepreneurship working group of the Ministry of Sports and Youth, and selected sports entrepreneurs of the country. Sampling was determined by snowball method. Data was collected from library sources and previous researches and semi-structured interviews. Next, 19 experts were interviewed, and opinion saturation was reached in 15 people. Then the interview data was analyzed by MAXQDA software.<br /><strong>Results</strong><strong>:</strong> It was analyzed within the framework of five components: causal conditions, contextual conditions, intervening conditions, the core phenomenon (sports entrepreneurship education), strategies, and consequences. The approaches were extracted across behavioral, business-oriented, creativity-centered, human resource development, communicative quality, personal development, and social domains.<br /><strong>Conclusion</strong><strong>:</strong> Conclusion: According to the results of the research, it can be concluded that the changes towards the global and knowledge-based economy have created new opportunities and threats for entrepreneurial businesses. Exploitation of entrepreneurial opportunities helps the efforts of sports entrepreneurs in shaping sustainable competitive advantage and wealth creation. It is also possible for sports entrepreneurs to identify and exploit opportunities that lead to creating a temporary advantage instead of creating a sustainable competitive advantage. Therefore, the programs should be directed towards creativity and innovation and by combining theoretical and practical knowledge related to sports entrepreneurship, they should move from a knowledge-oriented university to an entrepreneurial university. <strong>Objective</strong><strong>:</strong> The objective of this study was to presenting a conceptual model of influencing factors on entrepreneurship education in universities (study of sports science students).<br /><strong>Methodology</strong><strong>:</strong> The research method was qualitative and based on grounded theory. The statistical population of the research included faculty members of entrepreneurial management faculties of state universities, faculty members of sports science faculties of state universities across the country with entrepreneurship expertise, special and selected members and lecturers of the employment and entrepreneurship working group of the Ministry of Sports and Youth, and selected sports entrepreneurs of the country. Sampling was determined by snowball method. Data was collected from library sources and previous researches and semi-structured interviews. Next, 19 experts were interviewed, and opinion saturation was reached in 15 people. Then the interview data was analyzed by MAXQDA software.<br /><strong>Results</strong><strong>:</strong> It was analyzed within the framework of five components: causal conditions, contextual conditions, intervening conditions, the core phenomenon (sports entrepreneurship education), strategies, and consequences. The approaches were extracted across behavioral, business-oriented, creativity-centered, human resource development, communicative quality, personal development, and social domains.<br /><strong>Conclusion</strong><strong>:</strong> Conclusion: According to the results of the research, it can be concluded that the changes towards the global and knowledge-based economy have created new opportunities and threats for entrepreneurial businesses. Exploitation of entrepreneurial opportunities helps the efforts of sports entrepreneurs in shaping sustainable competitive advantage and wealth creation. It is also possible for sports entrepreneurs to identify and exploit opportunities that lead to creating a temporary advantage instead of creating a sustainable competitive advantage. Therefore, the programs should be directed towards creativity and innovation and by combining theoretical and practical knowledge related to sports entrepreneurship, they should move from a knowledge-oriented university to an entrepreneurial university. https://jsmd.guilan.ac.ir/article_8523_eb38f11899566f498ef6eaf9e834047c.pdf