University of Guilan Journal of Sport Management and Development 2322-4800 14 4 2025 12 22 Designing a Qualitative Model of the Participation of Religious and Cultural Institutions in Improving Moral and Islamic Values in the Country's Sports Designing a Qualitative Model of the Participation of Religious and Cultural Institutions in Improving Moral and Islamic Values in the Country's Sports 47 68 8493 10.22124/jsmd.2024.28177.2920 FA Saeed Khodabakhshi Palandi Ph.D Student of Sport Management, Department of Sport Management, Go.C., Islamic Azad University, Gorgan, Iran Zeinolabedin Fallah Professor of Sport Management, Department of Sport Management, Go.C., Islamic Azad University, Gorgan, Iran Taher Bahlake Assistant Professor of Sport Management, Department of Sport Management, Go.C., Islamic Azad University, Gorgan, Iran Mohammadali Noudehi 4. Assistant Professor of Sport Management, Department of Sport Management, Go.C., Islamic Azad University, Gorgan, Iran Journal Article 2024 08 15 <strong>Objective</strong><strong>:</strong> The purpose of this research was to design a qualitative model of the participation of religious and cultural institutions in improving moral and Islamic values in sports in the country.<br /><strong>Methodology</strong><strong>:</strong> The research method in the present study was qualitative and based on the Grounded Theory strategy (Glasser's approach). The statistical population in the qualitative part of the current research includes professors and experts in the field of sports management, as well as professors of ethics, education and sociology, who were selected purposefully and using judgmental sampling method (20 people). The data collection tools included: a) library study and b) semi-structured exploratory interview. To analyze the qualitative data, qualitative content analysis method based on Glaser's 6.C (6c) coding family was used in the theoretical coding in order to synthesis concepts and categories.<br /><strong>Results</strong><strong>: </strong>Results showed that six factors including: causes, related factors, contingencies, conditions, consequences and context factors around the central category was identified.<br /><strong>Conclusion</strong><strong>:</strong> According to the findings of the research, officials and practitioners of religious institutions can play a role in the development of moral and Islamic values in the country's sports by using their capacities and also with the help of sports organizations. <strong>Objective</strong><strong>:</strong> The purpose of this research was to design a qualitative model of the participation of religious and cultural institutions in improving moral and Islamic values in sports in the country.<br /><strong>Methodology</strong><strong>:</strong> The research method in the present study was qualitative and based on the Grounded Theory strategy (Glasser's approach). The statistical population in the qualitative part of the current research includes professors and experts in the field of sports management, as well as professors of ethics, education and sociology, who were selected purposefully and using judgmental sampling method (20 people). The data collection tools included: a) library study and b) semi-structured exploratory interview. To analyze the qualitative data, qualitative content analysis method based on Glaser's 6.C (6c) coding family was used in the theoretical coding in order to synthesis concepts and categories.<br /><strong>Results</strong><strong>: </strong>Results showed that six factors including: causes, related factors, contingencies, conditions, consequences and context factors around the central category was identified.<br /><strong>Conclusion</strong><strong>:</strong> According to the findings of the research, officials and practitioners of religious institutions can play a role in the development of moral and Islamic values in the country's sports by using their capacities and also with the help of sports organizations. https://jsmd.guilan.ac.ir/article_8493_67a86214f245706b3ea9ce327af72177.pdf