University of Guilan Journal of Sport Management and Development 2322-4800 14 4 2025 12 22 Management Model of Age Discrimination Against Older Adults in Sport Management Model of Age Discrimination Against Older Adults in Sport 25 45 8491 10.22124/jsmd.2025.28249.2924 FA Zahra Mohammadi PhD Student of Sport Management, Department of Sport Management, Faculty of Physical Education & Sports Sciences, Allameh Tabatabai University, Tehran, Iran Sara Keshkar Associate Professor of Sport Management, Department of Sport Management, Faculty of Physical Education & Sports Sciences, Allameh Tabatabai University, Tehran, Iran 0000-0002-2145-1850 Habib Honari Professor of Sport Management, Department of Sport Management, Faculty of Physical Education & Sports Sciences, Allameh Tabatabai University, Tehran, Iran Gholamali Karegar Associate Professor of Sport Management, Department of Sport Management, Faculty of Physical Education & Sports Sciences, Allameh Tabatabai University, Tehran, Iran Journal Article 2024 08 22 <strong>Objective</strong><strong>:</strong> The global trend of population aging presents numerous challenges for countries. One such challenge is age discrimination. This study aims to provide a model for managing age discrimination against older adults in sports.<br /><strong>Methodology</strong><strong>:</strong> This study was qualitative and fundamental in purpose. It was conducted using the grounded theory method based on the systematic approach of Strauss and Corbin (1997). The population consisted of selected older adults and specialists in sports management and physical education, cultural sociology, gerontology, and psychology. Purposive and theoretical sampling resulted in 20 interviews that achieved theoretical saturation.<br /><strong>Results</strong><strong>:</strong> By analyzing the interviews, initially conceptual propositions and then open codes and axial codes were formulated in the context of six dimensions that include causal factors (7), contextual factors (4), intervening factors (5), strategies (4), outcomes (4), and the central category that forms the final model.<br /><strong>Conclusion</strong><strong>:</strong> Implementing an anti-discrimination model in sports can enhance the conditions and opportunities for older adults and other age groups. This model includes policy approaches, encouragement and support, awareness raising, and organizational culture development. Furthermore, with appropriate policymaking, creating discrimination-free sports environments will be achievable, contributing to social justice and improving the quality of life for older adults. <strong>Objective</strong><strong>:</strong> The global trend of population aging presents numerous challenges for countries. One such challenge is age discrimination. This study aims to provide a model for managing age discrimination against older adults in sports.<br /><strong>Methodology</strong><strong>:</strong> This study was qualitative and fundamental in purpose. It was conducted using the grounded theory method based on the systematic approach of Strauss and Corbin (1997). The population consisted of selected older adults and specialists in sports management and physical education, cultural sociology, gerontology, and psychology. Purposive and theoretical sampling resulted in 20 interviews that achieved theoretical saturation.<br /><strong>Results</strong><strong>:</strong> By analyzing the interviews, initially conceptual propositions and then open codes and axial codes were formulated in the context of six dimensions that include causal factors (7), contextual factors (4), intervening factors (5), strategies (4), outcomes (4), and the central category that forms the final model.<br /><strong>Conclusion</strong><strong>:</strong> Implementing an anti-discrimination model in sports can enhance the conditions and opportunities for older adults and other age groups. This model includes policy approaches, encouragement and support, awareness raising, and organizational culture development. Furthermore, with appropriate policymaking, creating discrimination-free sports environments will be achievable, contributing to social justice and improving the quality of life for older adults. https://jsmd.guilan.ac.ir/article_8491_b8d982b144ecd4ec597a73f005409d5f.pdf