University of Guilan Journal of Sport Management and Development 2322-4800 11 1 2022 04 21 Explaining the Productivity of Private Clubs Based on Service Differentiation in Lorestan Province Explaining the Productivity of Private Clubs Based on Service Differentiation in Lorestan Province 107 131 7074 10.22124/jsmd.2020.15530.2229 FA Siroos Jafari Zafrabdi Faculty of payam Noor Lorestan Saeed Sadeghi Boroujerdi Dept. of Physical Education and Sport Sciences, Faculty of Humanities and Social Sciences, Kurdistan University Reza Saboonchi Department of physical education borujerd branch, Islamic Azad University, Borujerd, Iran. Journal Article 2020 01 21 Objective: The aim of the research was explaining of productivity of private clubs in Lorestan province based on service differentiation.<br />Methodology: The research method was Grounded theory with Glaser approach. Statistical population was experts (professors of sport management). The purposeful sampling method and theoretical saturation criterion in this method ended the number of interviews: the sampling method in targeted sampling technique was snowball / network. <br />Results: 58 concepts were extracted during open coding. Of these codes, the value chain, network chain, and rapid transformation each had the highest number of referrals, with 16 categories at the central stage: 16 categories, exclusive access, dominant interfaces, proprietary standards, redefining customer experience with the club, integration Customer, horizontal alignment, low cost, differentiation, business mission, business executives, industry structure, competitive position, effectiveness, targeting, innovation, and executives business processes strategies extracted; Compliance Letters, Comprehensive Customer Solution, Best Product, Hand Executive procedures and adaptation processes were extracted.<br />Conclusion: In order to benefit the private sports clubs, attention to issues such as best product delivery, comprehensive customer solution, system adherence, implementation guidelines and adaptation processes is of high executive importance which should be considered particularly in order to improvement the productivity of these clubs Objective: The aim of the research was explaining of productivity of private clubs in Lorestan province based on service differentiation.<br />Methodology: The research method was Grounded theory with Glaser approach. Statistical population was experts (professors of sport management). The purposeful sampling method and theoretical saturation criterion in this method ended the number of interviews: the sampling method in targeted sampling technique was snowball / network. <br />Results: 58 concepts were extracted during open coding. Of these codes, the value chain, network chain, and rapid transformation each had the highest number of referrals, with 16 categories at the central stage: 16 categories, exclusive access, dominant interfaces, proprietary standards, redefining customer experience with the club, integration Customer, horizontal alignment, low cost, differentiation, business mission, business executives, industry structure, competitive position, effectiveness, targeting, innovation, and executives business processes strategies extracted; Compliance Letters, Comprehensive Customer Solution, Best Product, Hand Executive procedures and adaptation processes were extracted.<br />Conclusion: In order to benefit the private sports clubs, attention to issues such as best product delivery, comprehensive customer solution, system adherence, implementation guidelines and adaptation processes is of high executive importance which should be considered particularly in order to improvement the productivity of these clubs https://jsmd.guilan.ac.ir/article_7074_02c44f8c8ddf873e8843d555c2002492.pdf