University of Guilan Journal of Sport Management and Development 2322-4800 9 4 2020 12 21 Designing the Competitiveness Pattern in Iran's Sports Services Industry Designing the Competitiveness Pattern in Iran's Sports Services Industry 1 17 4397 10.22124/jsmd.2020.4397 FA Zabiholah Naghilo Ph.D. Student of Sport Management, Department of Physical Education and Sport Sciences, Qazvin Branch, Islamic Azad University, Qazvin, Iran Mehr Ali Hematinezhad Professor of Sport Management, Faculty of Physical Education and Sport Sciences, University of Guilan, Rasht, Iran Mahdi Naderi Nasab Assistant Professor of Sport Management, Department of Physical Education and Sport Sciences, Qazvin Branch, Islamic Azad University, Qazvin, Iran Journal Article 2018 12 18 <strong>Objective</strong>: The purpose of present research was to Designing Competitiveness Pattern in Iran's Sports Services Industry. <br /><strong>Methodology: </strong>The present research is practical and descriptive-correlation. Research statistical population is all of managers and experts of sports services organizations, trainers and specialists, business owners active in sports services which statistical samples were selected Purposeful and available. For gathering data was used research-made questionnaire and content validity of questionnaire was confirmed by 14 experts. Also, its reliability was calculated by Cronbach’s alpha (0.964) and composite reliability. To evaluate the fit of the model, Structural Equation Modeling is used from the PAL software. <br /><strong>Results: </strong>The results showed that market ecosystem factor has a direct, positive and significant effect on market management (0.182), market making (0.725) and market capability (0.216). The market maker also had a direct, positive and significant effect on market capability (0.660), market management (0.664) and market competitiveness (0.244). In addition, market capability has a direct, positive and meaningful effect on market competitiveness (0.336), but did not have a significant effect on market management (0.001). Finally, the effect of variable market management on the competitiveness (0.173) was positive and significant. <br /><strong>Conclusion:</strong> Based on the design framework explained in this study, competitiveness in the market for sports services requires the development of the business ecosystem, the agility of market structure and market functional capabilities, but ultimately by the components of market management Takes place. <strong>Objective</strong>: The purpose of present research was to Designing Competitiveness Pattern in Iran's Sports Services Industry. <br /><strong>Methodology: </strong>The present research is practical and descriptive-correlation. Research statistical population is all of managers and experts of sports services organizations, trainers and specialists, business owners active in sports services which statistical samples were selected Purposeful and available. For gathering data was used research-made questionnaire and content validity of questionnaire was confirmed by 14 experts. Also, its reliability was calculated by Cronbach’s alpha (0.964) and composite reliability. To evaluate the fit of the model, Structural Equation Modeling is used from the PAL software. <br /><strong>Results: </strong>The results showed that market ecosystem factor has a direct, positive and significant effect on market management (0.182), market making (0.725) and market capability (0.216). The market maker also had a direct, positive and significant effect on market capability (0.660), market management (0.664) and market competitiveness (0.244). In addition, market capability has a direct, positive and meaningful effect on market competitiveness (0.336), but did not have a significant effect on market management (0.001). Finally, the effect of variable market management on the competitiveness (0.173) was positive and significant. <br /><strong>Conclusion:</strong> Based on the design framework explained in this study, competitiveness in the market for sports services requires the development of the business ecosystem, the agility of market structure and market functional capabilities, but ultimately by the components of market management Takes place. https://jsmd.guilan.ac.ir/article_4397_7290be7a76e7cb143d620158bdb4cf70.pdf