University of Guilan Journal of Sport Management and Development 2322-4800 7 2 2018 07 23 Identify and Prioritize Requirements of Football Players in the Premier League based on Kano Model Identify and Prioritize Requirements of Football Players in the Premier League based on Kano Model 166 181 3219 10.22124/jsmd.2018.3219 FA Mehrdad Moharramzadeh Professor of Sport Management Department, Faculty of Educational Sciences and Psychology, University of Mohaghegh Ardabili Mozhgan Khodamoradpoor Assistant Professor, Department of Sport Management, Sanandaj Branch, Islamic Azad University, Sanandaj, Iran S.mohammad Kashef Professor of Sport Management, Urmia University, Urmia, Iran. Journal Article 2016 03 12 <strong>Objective:</strong> The aim of this study was to identify and prioritize the needs of players in Premier League of football based on Kano model in 1394.  <br /><strong>Methodology: </strong>According to Gestalt elements, Kano questionnaire with 28 features were distributed Among 239 participants were selected randomly for this research .Excel software and statistical method of weighted mean was used to Analysis. <br /><strong>Results: </strong>Use of experienced and professional of up to date coaches, financial obligations required by the club in due time Identify as basic needs. Require to insurance coverage at injuries, held training camp regularly, and placed in the category of Performance needs. The need of players in the clubs consist of obtaining the necessary conditions to enter to team was evaluate as Excitement needs from the of Premier League players<strong>.</strong> <br /><strong>Conclusion:</strong> Club managers by addressing the basic and performance needs and move to the Excitement needs can be make loyalty in the players <strong>Objective:</strong> The aim of this study was to identify and prioritize the needs of players in Premier League of football based on Kano model in 1394.  <br /><strong>Methodology: </strong>According to Gestalt elements, Kano questionnaire with 28 features were distributed Among 239 participants were selected randomly for this research .Excel software and statistical method of weighted mean was used to Analysis. <br /><strong>Results: </strong>Use of experienced and professional of up to date coaches, financial obligations required by the club in due time Identify as basic needs. Require to insurance coverage at injuries, held training camp regularly, and placed in the category of Performance needs. The need of players in the clubs consist of obtaining the necessary conditions to enter to team was evaluate as Excitement needs from the of Premier League players<strong>.</strong> <br /><strong>Conclusion:</strong> Club managers by addressing the basic and performance needs and move to the Excitement needs can be make loyalty in the players https://jsmd.guilan.ac.ir/article_3219_e5002c42f16d08b7cc2c950db6fe11f7.pdf