University of Guilan Journal of Sport Management and Development 2322-4800 6 3 2018 03 11 Design a model for determining Relationship between Football fan identification and collective self-esteem based on social media Design a model for determining Relationship between Football fan identification and collective self-esteem based on social media 180 199 2850 10.22124/jsmd.2018.2850 FA Behzad Izadi Assistant Professor, University of Kurdistan Hiva Badzohre Postgraduate in University of Kurdistan Journal Article 2015 11 30 <strong>Objective:</strong> Sports spectatorship is one of people's favorite pastimes. Besides attending games in person, sports fans use a wide variety of social media keep up with their favorite teams that leads to more identification and self-esteem. So, the purpose of this research was design a model for determining Relationship football fan identification and collective self-esteem based on social media. <br /><strong>Methodology:</strong> The research method was descriptive and survey that data were gathered through questionnaire. The statistical population was consisted the fans of Teraktorsazi football club in a match with the team of Qatar Lekhwiya Sports Club that the number 248 were selected randomly. Structural equation models (SEM) were used to analyze the data. <br /><strong>Results</strong>: Results indicated that social media usage effect positively on fan identification (β= 0/88). Also, fan identification affect significantly on collective self-esteem (β= 1.03). <br /><strong>Conclusion:</strong> Sports fans use social media to achieve and maintain their positive social identity through intergroup differentiation from rival teams and manage their feelings and self-esteem through associating with a successful team. <strong>Objective:</strong> Sports spectatorship is one of people's favorite pastimes. Besides attending games in person, sports fans use a wide variety of social media keep up with their favorite teams that leads to more identification and self-esteem. So, the purpose of this research was design a model for determining Relationship football fan identification and collective self-esteem based on social media. <br /><strong>Methodology:</strong> The research method was descriptive and survey that data were gathered through questionnaire. The statistical population was consisted the fans of Teraktorsazi football club in a match with the team of Qatar Lekhwiya Sports Club that the number 248 were selected randomly. Structural equation models (SEM) were used to analyze the data. <br /><strong>Results</strong>: Results indicated that social media usage effect positively on fan identification (β= 0/88). Also, fan identification affect significantly on collective self-esteem (β= 1.03). <br /><strong>Conclusion:</strong> Sports fans use social media to achieve and maintain their positive social identity through intergroup differentiation from rival teams and manage their feelings and self-esteem through associating with a successful team. https://jsmd.guilan.ac.ir/article_2850_e1639f95889579fee9d3e346e79b5dff.pdf