University of Guilan Journal of Sport Management and Development 2322-4800 6 2 2017 10 23 SWOT Analysis of Golestan Province’s Football and Delivering Suitable Strategies SWOT Analysis of Golestan Province’s Football and Delivering Suitable Strategies 119 139 2705 10.22124/jsmd.2018.2705 FA Shahram Shafiee Assistant Professor, Department Sports Management, University of Guilan Hesham Rostami PhD student, University of Guilan Hossein Mamashloo MA in Sports Management, University of Guilan Samaneh Deh Panah MAs in Sports Management, University of Guilan Journal Article 2015 11 04 <strong>Objective:</strong> The purpose of this study was the strategic analysis of Golestan province’s football and formulation of suitable strategies. <br /><strong>Methodology:</strong> This descriptive-analytical research has been conducted with an applied purpose. The statistical population included all Golestan province’s football experts. Through purposive sampling, the sample was selected out of managers, experts of organizations and boards, school and university sport educators, and veteran players, coaches and referees (n=50). The research tool included Rostami et al.’s questionnaire (2014) whose (content) validity was confirmed by experts. The instrument was reported with high reliability (=α0.95). To analyze data and find the suitable strategies, the external and internal factors evaluation matrix were used. <br /><strong>Results</strong>: The good number of football schools in the province, undesirable quality of football fields, plenty of talented people, and the changed life style towards the lack of physical activity and machine life were identified as the most important strength, weakness, opportunity, and threat respectively. Additionally, according to the matrix of internal factors (2.32) and matrix of external factors (1.92), the strategic position of Golestan province’s football is the WT strategy. <br /><strong>Conclusion:</strong> According to the results of SWOT analysis matrix, it is necessary to employ stability strategy or defensive strategy in managing football development in Golestan province. Therefore, the strategies to make comprehensive privatization system, make and implement of comprehensive recruiting system, train and develop specialist, increase financial resources and credit of football board, help to develop football without corruption have been identified and proposed to remove current condition of football in Golestan province. <strong>Objective:</strong> The purpose of this study was the strategic analysis of Golestan province’s football and formulation of suitable strategies. <br /><strong>Methodology:</strong> This descriptive-analytical research has been conducted with an applied purpose. The statistical population included all Golestan province’s football experts. Through purposive sampling, the sample was selected out of managers, experts of organizations and boards, school and university sport educators, and veteran players, coaches and referees (n=50). The research tool included Rostami et al.’s questionnaire (2014) whose (content) validity was confirmed by experts. The instrument was reported with high reliability (=α0.95). To analyze data and find the suitable strategies, the external and internal factors evaluation matrix were used. <br /><strong>Results</strong>: The good number of football schools in the province, undesirable quality of football fields, plenty of talented people, and the changed life style towards the lack of physical activity and machine life were identified as the most important strength, weakness, opportunity, and threat respectively. Additionally, according to the matrix of internal factors (2.32) and matrix of external factors (1.92), the strategic position of Golestan province’s football is the WT strategy. <br /><strong>Conclusion:</strong> According to the results of SWOT analysis matrix, it is necessary to employ stability strategy or defensive strategy in managing football development in Golestan province. Therefore, the strategies to make comprehensive privatization system, make and implement of comprehensive recruiting system, train and develop specialist, increase financial resources and credit of football board, help to develop football without corruption have been identified and proposed to remove current condition of football in Golestan province. https://jsmd.guilan.ac.ir/article_2705_c9bcacf0da896ee8aeef06c3bda897f5.pdf