Sport Economics, Marketing and Tourism
Mahdi Fooladi Kashkooei; Reza Andam; Hasan Bahrololoum; Mojtaba Rajabi; Faezeh Abdollahnezhad
Abstract
Objective: The purpose of this study was to determine the impact of the tourism experience on satisfaction, revisit intention, and attachment among sports tourists.Methodology: This study employed a meta-analysis method and a quantitative approach, aiming to systematically combine and analyze domestic ...
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Objective: The purpose of this study was to determine the impact of the tourism experience on satisfaction, revisit intention, and attachment among sports tourists.Methodology: This study employed a meta-analysis method and a quantitative approach, aiming to systematically combine and analyze domestic and international studies on the sport tourism experience from 2004 to 2024. After applying the inclusion criteria, 22 studies were ultimately selected for final analysis and inclusion in the software. The data were selected through purposive sampling and analyzed using CMA2 software, with the effect size of each study calculated.Results: The results showed that out of the 22 studies included in this research, 19 were journal articles. The largest sample size was related to the study by Hallmann et al (2021). The findings also indicated that the tourism experience variable could have a significant impact on satisfaction, attachment, and revisit intention among sports event tourists. Furthermore, the software output reported that the effect size in all studies was above average and statistically significant.Conclusion: The results of the present meta-analysis showed that the experience of sports events has a significant impact on three key components: satisfaction, attachment, and revisit intention. Overall, these findings indicate that the quality of participation in sports events not only contributes to satisfaction but can also lead to the development of lasting emotional bonds with the event and a desire to return. Therefore, it can be concluded that enhancing elements related to positive experiences in sports events plays a vital role in audience retention and growth and should be seriously considered in the design and management of such events.
raziyeh ashoori; Hamid Reza Goharostami; manigheh sadeghi
Abstract
Objective: The purpose of the present research was Analysis of the Effect of Quality Dimensions on the Satisfaction of the Participants in Iran's Volleyball Talent Development System. Methodology: The present study is of applied research type and in order to gather the data, a descriptive survey ...
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Objective: The purpose of the present research was Analysis of the Effect of Quality Dimensions on the Satisfaction of the Participants in Iran's Volleyball Talent Development System. Methodology: The present study is of applied research type and in order to gather the data, a descriptive survey method was used. The sample size was 105 people including the scouts and the ones in charge of scouting who participated in the second national under-12 junior mini-volleyball championship and also the officials of the Iran Volleyball Federation. The instrument of the study was Ulrike Röger and Alfred Rütten’s questionnaire of talent development systems quality (2010), that was localized and it should be noted that the variable "satisfaction with international performance” is a constructed one. In case of the instrument validity, its content validity was confirmed by the experts of the field and the construct validity was also calculated through PLS3 software, using the structural equations model. The reliability of the model was calculated 0.84 using Cronbach’s alpha test. In order to analyze the data, descriptive and inferential statistics (mean and standard deviation, Kolmogorov-Smirnov test, Friedman’s rank test,U Mann–Whitney test and structural equations modelling by PLS3 software)were used.Results: The results of the explanation of the relationship between the quality dimensions of the system of development of talent showed that the relationship between structure variables on the process (T-value=7.3), process on results (T-value=76.73), results on satisfaction (T-value=73.23) has been meaningful. While the relationship between the structure variable on satisfaction (T-value = 1.70) and process on satisfaction (T-value = 0.85) is not meaningful.Conclusion: Ultimately, the quality model of volleyball development system is a pathway in which the structure, process and results are systematically managed and lead to satisfaction of the stakeholders.
hosein eidi; negar gholipour; maryam fallah
Abstract
Objective: The purpose of this study was to test a research model by adapting technology acceptance model, trust, perceived enjoyment, and satisfaction to understand why and how sport consumers purchase sport products online. Methodology: To achieve the purpose of the study, an online survey was conducted ...
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Objective: The purpose of this study was to test a research model by adapting technology acceptance model, trust, perceived enjoyment, and satisfaction to understand why and how sport consumers purchase sport products online. Methodology: To achieve the purpose of the study, an online survey was conducted with a total of undergraduate and graduate students from universities in the Iran. according to Morgan for unlimited community 390 questionnaires were collected. In this study was used a demographic questionnaire, questionnaire ease, usefulness and reliability Geffen (2003), Understanding the pleasure of Fagan (2008), attitude, intention to buy Yoo (2014) and satisfaction of buying Anderson (2003).validity was obtained. the reliability of the questionnaire was 0.94. Results: The results of Smart PLS showed the usefulness, ease, confidence and fun affected on online shopping. The findings provide evidence that trust was most influential as a motivator for using the Internet for purchasing sport products. However perceived ease of use, did not influence attitude of sport products. Conclusion: therefore online stores manager not only sell product but also they should strive to maintain integrity, providing quality products and the best service, constant and loyal customer find and at least have a good sales promotions.
Mehdi Khatibzadeh; Hashem Koozehchian; Afshar Honarvar; Hossin Sadeghi Saghdel
Abstract
Objective: The service quality, satisfaction and intent to return have been always considered a controversial issue. So, the purpose of this study was to investigate the relationship between service quality with satisfaction and the intent to return of sport tourists.Methodology: The research method ...
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Objective: The service quality, satisfaction and intent to return have been always considered a controversial issue. So, the purpose of this study was to investigate the relationship between service quality with satisfaction and the intent to return of sport tourists.Methodology: The research method was descriptive – correlative and done as a field study. The statistical sample consisted of 265 tourists attending Tehran’s Azadi stadium to watch the football game between Esteghlal and Persepolis. The research instrument was a questionnaire that had been used in Shonk’s Ph.D. dissertation. The face and content validity was verified by the sport management experts and the construct validity was approved by Exploratory Factor Analysis and. The reliability was also verified by Cronbach’s alpha method (α=0.89). The SPSS19 was used to do descriptive statistics and exploratory factor analysis. Also, Confirmatory Factor Analysis and structural equation modeling (SEM) were done by LISREL.Results: The results showed that satisfaction didn’t mediate the relationship between service quality and the intent to return of sport tourists. Although, satisfaction had a significant effect on the sport tourists' intent to return, the service quality had greater effect on sport tourists' intent to return. Moreover, the influence of service quality on satisfaction was significant.Conclusion: According to the results, it can be concluded that development of sport tourism service quality and its related factors increase sport tourists' satisfaction and their intent to return.
Fatemeh Karimi; Parivash Nourbakhsh
Volume 5, Issue 2 , January 2017, , Pages 231-245
Abstract
Objective: The purpose of this study was to examine the relationships of expectations, the quality of services and satisfaction with the participation motivation of the female in body building clubs.Methodology: The method used in the study was descriptive-correlation. The sample consisted of ...
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Objective: The purpose of this study was to examine the relationships of expectations, the quality of services and satisfaction with the participation motivation of the female in body building clubs.Methodology: The method used in the study was descriptive-correlation. The sample consisted of 200 female participants in body building club selected by multistage sampling. Research instrument included the expectations questionnaire of Hier et al. (2006), the satisfaction questionnaire of Hier et al. (2006), the participation motivation questionnaire of Gill et al. (1983), and the quality of services questionnaire of Ko and Pastore (2004).Results: The results of research indicated that there were significant relationships between participation motivation, customer expectations, customer satisfaction, and quality of services. There were multiple relationships between expectations, the quality of services and satisfaction with the motivation of participation. The results indicated that the best predictor of participation motivation was expectations. The best predictors in the dimensions of services quality were the interaction and outcome qualities as well as in dimensions of customer satisfaction were the tangibles and empathy.Conclusion: The continuous presence of women in fitness clubs is dependent on service quality and their satisfaction. Therefore, the officials and managers of clubs provide opportunities for improving the participation motivation of female regarding the service quality, expectations, and satisfaction.
Mohsen ShirMohammadzadeh; Seyed Mohammad Kashef Kashef; MirHassan SeyedAmeri; Abolfazl Qassemzadeh
Volume 5, Issue 2 , January 2017, , Pages 248-261
Abstract
Objective: The aim of this study was to investigate the antecedents and outcomes of the psychological empowerment of staff in the youth and sport offices based on structural equation modeling (SEM).Methodology: The statistical population included all staff of youth and sport offices in the north-west ...
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Objective: The aim of this study was to investigate the antecedents and outcomes of the psychological empowerment of staff in the youth and sport offices based on structural equation modeling (SEM).Methodology: The statistical population included all staff of youth and sport offices in the north-west provinces of Iran (N=588) and 250 people were selected as the study sample based on Cochran's formula. Research data was gathered using Spritzer’s psychological empowerment questionnaire (1997), SeyedJavadein’s organizational trust questionnaire (2009), Brayfield and Rothe's job satisfaction questionnaire (1951), Moody’s organizational commitment questionnaire (1979), Bardenz and Metzcas’s leadership style questionnaire (2000), and NanchiOn’s organizational culture questionnaire (1998). The reliability of the questionnaires was approved using Cronbach alpha coefficient. Pearson correlation and structuralequation modeling were used to analysis data.Results: Research findings indicated that the organizational trust, culture and leadership were considered as antecedents and job satisfaction and organizational commitment were identified as outcomes of the psychological empowerment. The strongest correlation was observed between leadership and culture, and the weakest correlation was observed between culture and empowerment (p<0.050). The psychological empowerment was correlated positively with job satisfaction and organizational commitment (p<0.050).Conclusion: It is concluded that leadership, culture and trust can improve the staff’s empowerment perception. Furthermore, the empowerment can promote the staff’s organizational commitment and their job satisfaction as well. Therefore, people with high degree of perception toward organizational leadership, culture and trust show more high level of empowerment in their workplace.
Nooshin Benar; HamidReza Goharrostami; Hakimeh Mehralitabar
Volume 5, Issue 1 , May 2016, , Pages 153-168
Abstract
Abstract Objective: The purpose of this paper was the comparison of attitude and behavior of customers towards physical fitness services centers in Rasht.. Methodology: This paper was a descriptive survey held as field study. The population included all of the customers of physical fitness service centers ...
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Abstract Objective: The purpose of this paper was the comparison of attitude and behavior of customers towards physical fitness services centers in Rasht.. Methodology: This paper was a descriptive survey held as field study. The population included all of the customers of physical fitness service centers in Rasht which four hundreds of them were selected by cluster sampling. The research tools were five questionnaires including demographic features, sport services quality, customer's satisfaction, customer's loyalty and repurchase intention which are validated by eight management experts and the reliability by Cronbach̓'s alpha test was α=0.96. Results: The results showed that there was significant difference between service quality based on the variables of sex, age, and the length of customer's participation in club (p≤0.05). There was also significant difference between customers loyalty based on the times they were present in clubs. Moreover, there was significant difference between repurchase intention based on the age. Conclusion: In order to achieve satisfaction, permanent loyalty and customers' coming back, the managers of physical fitness services centers can classify customers based on human traits as well as identify their expectations and requirements and offer products regard to their demands.
Mahdi Khatibzadeh; Hashem Koozechian; Afshar Honarvar
Volume 5, Issue 1 , May 2016, , Pages 169-184
Abstract
Objective: The interaction between service quality, customer satisfaction and loyalty has been always a controversial issue. So, the purpose of this study was to investigate the relationship between service quality, satisfaction and the intention to return of sport tourists.Methodology: The research ...
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Objective: The interaction between service quality, customer satisfaction and loyalty has been always a controversial issue. So, the purpose of this study was to investigate the relationship between service quality, satisfaction and the intention to return of sport tourists.Methodology: The research method was descriptive–correlation and the statistical sample consisted of 265 tourists attending Tehran’s Azadi stadium for watching a football game between Esteghlal and Persepolis. The research instrument was a questionnaire that had been used in Shonk’s Ph.D. dissertation. The validity was approved by doing exploratory factor analysis and the opinions of sport management experts. The reliability was verified by Cronbach’s alpha method (α=0.89). The SPSS19 was used to do descriptive statistics and exploratory factor analysis. Also, confirmatory factor analysis and structural equation modeling (SEM) were done by LISREL.Results: The results showed satisfaction didn’t mediate the relationship between service quality and the intention to return of sport tourists. Although, satisfaction had a significant effect on sport tourist’s intention to return, the service quality had greater effect on sport tourist’s intention to return. Also, the influence of service quality on satisfaction was significant.Conclusion: According to the results, it can be concluded that increasing sport tourism service quality and its related factors increase sport tourist’s satisfaction and their intention to return.
Hamid Reza Goharrostami; Seyad Morteza Azimzadeh
Volume 4, Issue 2 , June 2015, , Pages 42-56
Abstract
Objective: As society advances economically, matures culturally, and increases its knowledge, the societal demands for quality service increase. Therefore, performance of sport organizations is measured by both efficiency (resource utilization) and effectiveness (customer satisfaction) in terms ...
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Objective: As society advances economically, matures culturally, and increases its knowledge, the societal demands for quality service increase. Therefore, performance of sport organizations is measured by both efficiency (resource utilization) and effectiveness (customer satisfaction) in terms of service quality delivery for sport customers. The purpose of this research was to determine relationship between service quality and participants’ satisfaction in health stations of Tehran parks. Methodology: The present study is descriptive.For data collection, field study and questionnaire were used. The population included the participants in sport programs of parks’ health stations in district 6 of Tehran municipality. 210 of the population were randomly selected. Results: The results showed that there was no significant relationship between demographic variable with overall satisfaction but there was a significant relationship between frequencies of week at health station with overall satisfaction. Conclusion: Service quality dimensions in this research influenced on results quality and results quality affected overall satisfaction. In fact, result quality as process variable and mediator between service quality and overall satisfaction should be considered in sport.
Esmaeil Sharifian; Vahid Saatchian; Masood Yamini Firouz; Mansoor Firouzi; Zaynab Mohamad Ali Nasab
Volume 3, Issue 2 , January 2015, , Pages 77-90
Abstract
Abstract Objective: Sport service quality for customers' satisfaction and continuity of the constant presence of customers of these centers is the concerns of the people who use them and the officials and observers. The purpose of this study is to investigate the relationship between swimming pools services ...
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Abstract Objective: Sport service quality for customers' satisfaction and continuity of the constant presence of customers of these centers is the concerns of the people who use them and the officials and observers. The purpose of this study is to investigate the relationship between swimming pools services quality on satisfaction and loyalty of customers to their Future return. Methodology: This study was descriptive-correlational. The population of study included all costumers of swimming pools in Mazandaran out of whom 210 people were selected randomly. To gather data standard questionnaire of service quality (QSS) by Alexandria (1999), customer loyalty (AIS) by Alen (1990), customer satisfaction (OCS) by Victor (2002) and behavioral future intention (BFIS) by Bery (1996) were used. Results: Results indicated that all of variables were important. The mean of satisfaction was the maximum one (M=5.36) and loyalty was the minimum (M=4.49). There was positive and significant relation between service qualities with loyalty, satisfaction and behavioral future intention. Also there was positive and significant relation between customer satisfaction with loyalty and behavioral future intention and finally loyalty had positive and significant relation with behavioral future intention (p≤0.5). Conclusion: Considering the findings of this research, the predictive variables of service quality, customer satisfaction and loyalty have the ability to explain future behavior of customers attending swimming pools. Therefore, it is essential for leaders and managers of swimming pools to increase the quantity and quality of their presentation in order to maintain the loyalty of existing customers and attract new customers. Keywords: Swimming Pool, Service Quality, Satisfaction, Loyalty, Future Return
Ali Mohammad Safania; Nooshin Benar; Mitra Poursohrab
Volume 3, Issue 2 , January 2015, , Pages 151-165
Abstract
Abstract Objective: The purpose of the present study was to determine the rate of satisfaction from physical fitness committees performance in province of Guilan. Methodology: The method of this study was descriptive-survey type. The statistical population included the head of the office of sports ...
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Abstract Objective: The purpose of the present study was to determine the rate of satisfaction from physical fitness committees performance in province of Guilan. Methodology: The method of this study was descriptive-survey type. The statistical population included the head of the office of sports and youth, all committee employers, coaches, referees, and active athletes (175 individuals) from 15 cities of Guilan province. The questionnaires were distributed between all of them and 157 completed questionnaires were collected and analyzed. The measuring instrument in this study was a researcher made questionnaire. The face and content validity of the questionnaire were confirmed by 10 sport management instructors and specialists and 3 experienced coaches . Its reliability was also estimated USING cronbach Alpha test as r =0/96. In order to analyze the data ,descriptive statistics methods; Calmogroph and Smirnof test, one sample “t” test, ANOVA, follow -up LSD, kruskal wallis; Spearman, and U-man Whitney tests were used with in a significance level of p≤0.05 employing SPSS software version 16. Results: Analyzing the satisfaction dimension of physical fitness performance 9 factors were indicated and three of them like ,management- planning factor, human resources factor and scientific– research factor were recognized as important factors from all the subjects’ point of views. By studying the financial source factor, it was indicated that the degree of attracting allocated resources form city’s physical education bureau (financial & non-financial) and the received income from renting sport facilities given to the committee had the first and second priority and the most amount of affect on the responders’ satisfaction. Conclusion: It is recommended that the officials and planners of the province committees use the available variables on management-planning factors, human resource factors, and scientific-research factors, consider the importance of governmental financial resources, recruit and educate skilful human sources, provide equipments and facilities for building structures and annual planning and present better services to provide positive innovations in the committees. Keywords: Physical Fitness and Aerobic Committees, Performance Assessment, Satisfaction, Management and Planning, Human Sources
