masoume zare; noshin benar; seyed emad hoseini
Abstract
Objective: The aim of this study is designing marketing mix pattern of women’s futsal premier league by emphasizing on environmental factors and Porter’s general strategy.Methodology: At first, by library research we review the related literature and documents and design an initial questionnaire ...
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Objective: The aim of this study is designing marketing mix pattern of women’s futsal premier league by emphasizing on environmental factors and Porter’s general strategy.Methodology: At first, by library research we review the related literature and documents and design an initial questionnaire with 88 questions by a semi-structured interview with geniuses. By this questionnaire we try with 12 variables. The statistical population is futsal beneficiaries we collected data from 185 questionnaires and analyzed by using SPSS19 and Smart PLS software.Result: The findings showed that between environmental Factors and marketing mix and strategy with marketing mix is directly related. Also the relation between environmental Factors and marketing mix in the event of existence of variable mediatory strategic was indirectly significant.Conclusion: In conclusion, we should say that according to the approved model in research of the marketing pattern of women futsal league, the marketing mix influences the strategy and also the environmental factors that indicated the consideration of these variables in a comprehensive manner. At the moment can offer that the best option is improving the internal human resources with successful human of women sports in Islamic countries
Afshar Honarvar; Mehdi Khatibzadeh
Volume 3, Issue 2 , January 2015, , Pages 33-47
Abstract
Abstract Objective: The purpose of this study was to determine whether sport management itself should design sport tourism marketing mix or should implement a pre-designed one. Methodology: The research method was descriptive and was done by a survey. The statistical sample consisted of 362 sport tourism ...
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Abstract Objective: The purpose of this study was to determine whether sport management itself should design sport tourism marketing mix or should implement a pre-designed one. Methodology: The research method was descriptive and was done by a survey. The statistical sample consisted of 362 sport tourism experts and Iranian and foreign sport tourists who participated in sport events in Tehran. The research instrument was a researcher-made questionnaire with 24 questions. The face and content validity were approved by sport management experts and construct validity was approved using Exploratory Factor Analysis method. The reliability of questionnaire was verified by Cronbach's Alpha method (α =0.775). The SPSS19 was used for descriptive statistics and exploratory factor analysis and Confirmatory Factor Analysis and structural equation modeling (SEM) were done by LISREL 8.7. Results: The results showed that Fit Indexes of the model of sport management impact on sport tourism marketing mix were better than the model of sport tourism marketing mix impact on sport management. The Effect Coefficient of sport management on sport tourism marketing mix was 1.21. Among variables affecting sport tourism marketing mix, the factor loading of physical evidences (0.84) was more than the others. Also, the load factor of good organizing sport events (0.51) was more than the other ones affecting sport management. Conclusion: According to the results sport management itself should design and then implement the sport tourism marketing mix. Keywords: Sport Tourism, Marketing Mix, Sport Management
Hamid Ghasemi; Sara Keshkar; Laila Mohammadi; Abolfazl Bejani
Volume 3, Issue 1 , April 2014, , Pages 99-115
Abstract
AbstractObjective: The purpose of this study was to evaluate participants’ behavior in predicting football competitions and marketing quality of the organizations offering this service.Methodology: The statistical population was 20000 participants involved in predicting competition in Rasht city ...
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AbstractObjective: The purpose of this study was to evaluate participants’ behavior in predicting football competitions and marketing quality of the organizations offering this service.Methodology: The statistical population was 20000 participants involved in predicting competition in Rasht city out of which 380 samples were chosen randomly according to Morgan sampling table. The method of this research was descriptive - survey.Results: The results showed that the most majority of the participants were youth and adolescents whose aim of participation was just to entertain. There were significant differences between demographic characteristics (marital status, age, sexuality and education) and levels of behavior among participants. Moreover, from the marketing point of view, it was found that the majority of participants were loyal to these competitions, but the degree of loyalty changed based on external factors. Studying the marketing situation of the responsible organizations showed that all of the factors were used appropriately from participants’ perspective.Conclusion: Participating in a recreational activity was the main reason for the majority of participants whose participation rate differs among them regarding to their demographic characteristics. Moreover, the Conversancy of the predicting company authorities in using the most effective marketing methods for attracting more customers is considerable. So it's necessary to plan suitably in order to fulfill youth recreational and entertainment needs and inform them about predicting and gambling harms through media to Acculturate valuable and useful activities.Keywords: Behavior, Marketing mix, Predicting, Sport competition.
