Hamid Reza Ghezelsefloo; Mohammad Hosein Razavi; Masomeh Kalateh seifari; Noshin Esfahani
Abstract
Objective: Identifying dominant natural attractions and cultural capacities of sport tourist destinations, is a more important factor in sport tourism development. The main purpose of this research is designing model of traditional and local sport tourist’s behavioral intention based on ecotourism’s ...
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Objective: Identifying dominant natural attractions and cultural capacities of sport tourist destinations, is a more important factor in sport tourism development. The main purpose of this research is designing model of traditional and local sport tourist’s behavioral intention based on ecotourism’s capabilities. Methodology: Sample size consist of sport tourists (Athletes and Sponsors) (n=105), sport experts of sport committees (n=45) and cultural heritage experts (n=13) of Golestan province. To collect data, Youshida and James (2010) behavioral intention questionnaire and research-regulated sport ecotourism questionnaire were used. Results: Results of structural equation model showed that, natural attractions of sea and beach sport activities (β=0.81) and natural sport attraction of Jungle and environment with loading factor level (β=0.72) had significant effect on tourist’s behavioral intention. Also beach football and beach volleyball element (β= 0.87), horse riding (β= 0.83), ski and snowboard (β= 0.73), motor racing rally (β= 0.73) and horse racing (β= 0.91) were more important effective elements of sport ecotourism’s sub-scales. Conclusion: With consider to unique geographical condition of Northern provinces and efficiency of beach attraction and proper combining with local and traditional sport, we can provide the basis of sport tourism development
Zhaleh Memari; Mohammad Asghari Jafarabadi; Tahereh Seifi Salmi
Volume 2, Issue 2 , July 2014, , Pages 91-121
Abstract
AbstractObjective: The purpose of this study was to investigate the role of interaction quality and perceived value on behavioral intentions of customers.Methodology: The method of the research was descriptive survey conducted. The sample consisted of 177 users of the services offered by the gas company ...
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AbstractObjective: The purpose of this study was to investigate the role of interaction quality and perceived value on behavioral intentions of customers.Methodology: The method of the research was descriptive survey conducted. The sample consisted of 177 users of the services offered by the gas company in years of 1391. The research’s tool built was a researche -made questionnaire with 72 questions. Cronbach's alpha reliability test was up to 0/70 (P<0.01).Results: In the proposed model, physical quality (IF: 00.0), interaction quality (IF: 0.37) and quality outcome (IF: 0.54) introduced as independent factors.These factors through service quality (IF: 1.04) on percieved value on hmage (IF: 0.01), and satisfaction (IF: 0.43). Also, value contributed on satisfaction (IF: 0.62) and satisfaction (IF: 0.97) and image (IF: 0.07) contributed to behavioral intentions. Physical quality has no significant relation with service quality, but had high relation with interaction quality (R: 0.877) and outcome (R: 0.792).Conclusion: The research model have goodness of fit indices. The model considering to quality, value, customer satisfaction and expectations were the most important. Also, sufficient attention to the image, and demographic charecteristics should be considered.Keywords: Service scape, Behavioral intention, Sports services.
