Sport Management and Development
hossein eydi; zeinab rahmati asl; leila soltanian
Abstract
Objective: Branding is to present a positive image of a country at the international level, which is very effective in removing the false images that exist towards a country. Therefore, the aim of the study was to study the strategies and consequences of international success of elite athletes.Methodology: ...
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Objective: Branding is to present a positive image of a country at the international level, which is very effective in removing the false images that exist towards a country. Therefore, the aim of the study was to study the strategies and consequences of international success of elite athletes.Methodology: The present study was conducted with a qualitative approach based on data theory theory and thematic analysis. The statistical population of the study included scientific and executive experts in the field of sports management with experience in attending international sports events. 15 people were selected by purposive theoretical sampling and interviewed with them until the theoretical saturation. The validity of the research tool (interview) was confirmed by the interviewees and expert professors and the interdisciplinary agreement method (0.74) was used to assess the reliability.Results: research findings showed that socio-political support, development of women's sports, management policies, culture-building and education was strategies and international prestige, international relations, highlighting coaches and athletes and economic development of branding consequences through successes It was a sport.Conclusion: According to the findings suggested that, socio-political support of the government, special attention paid to women's elite sports, strengthening international sports relations and branding of the country through sports successes.
Sport Management and Development
Seyede Sahar Hashemi; Misaq Hosseini Keshtan; Hadi Bagheri; mohsen rezai
Abstract
Objective: The purpose of the present study was to identify the antecedents and consequences of the migration of Iran's elite athletes.
Methodology: According to the main purpose of this research, it is applied research, in terms of the nature of the data, it is qualitative based on the paradigm of ...
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Objective: The purpose of the present study was to identify the antecedents and consequences of the migration of Iran's elite athletes.
Methodology: According to the main purpose of this research, it is applied research, in terms of the nature of the data, it is qualitative based on the paradigm of interpretation and using the phenomenological approach. The participants of the present study were 18 elite immigrant athletes and coaches who were selected in a purposeful way using a case-by-case method. To check the scientific validity of the work, four criteria of reliability, stability, verifiability and transferability were used.
Results: The antecedents of the migration of elite athletes were categorized into three main categories: social weaknesses, professional weaknesses, and motivation for personal development and progress, and in the section of the consequences of migration for the country's sports, two main categories were the loss of funds and the creation of a negative image.
Conclusion: The migration factors of Iran's elite athletes are very diverse, which requires a change in the governance attitude (at both the national and organizational levels) and fundamental reforms in various fields to solve athletes' financial concerns and emphasize performance by creating favorable social conditions. - instead of appearance or individual beliefs - to prevent the loss of sports funds.
