Sport Economics, Marketing and Tourism
Mahdi Fooladi Kashkooei; Reza Andam; Hasan Bahrololoum; Mojtaba Rajabi; Faezeh Abdollahnezhad
Abstract
Objective: The purpose of this study was to determine the impact of the tourism experience on satisfaction, revisit intention, and attachment among sports tourists.Methodology: This study employed a meta-analysis method and a quantitative approach, aiming to systematically combine and analyze domestic ...
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Objective: The purpose of this study was to determine the impact of the tourism experience on satisfaction, revisit intention, and attachment among sports tourists.Methodology: This study employed a meta-analysis method and a quantitative approach, aiming to systematically combine and analyze domestic and international studies on the sport tourism experience from 2004 to 2024. After applying the inclusion criteria, 22 studies were ultimately selected for final analysis and inclusion in the software. The data were selected through purposive sampling and analyzed using CMA2 software, with the effect size of each study calculated.Results: The results showed that out of the 22 studies included in this research, 19 were journal articles. The largest sample size was related to the study by Hallmann et al (2021). The findings also indicated that the tourism experience variable could have a significant impact on satisfaction, attachment, and revisit intention among sports event tourists. Furthermore, the software output reported that the effect size in all studies was above average and statistically significant.Conclusion: The results of the present meta-analysis showed that the experience of sports events has a significant impact on three key components: satisfaction, attachment, and revisit intention. Overall, these findings indicate that the quality of participation in sports events not only contributes to satisfaction but can also lead to the development of lasting emotional bonds with the event and a desire to return. Therefore, it can be concluded that enhancing elements related to positive experiences in sports events plays a vital role in audience retention and growth and should be seriously considered in the design and management of such events.
sardar Mohamadi; abed mahmoodian
Abstract
Objective: social Medias are developing technologies for communication among fans and sport teams and athletes. The following survey was done for investigating the impact of using Instagram in athletes brand image.Methodology: 368 people from the students of the University of Kurdistan were chosen as ...
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Objective: social Medias are developing technologies for communication among fans and sport teams and athletes. The following survey was done for investigating the impact of using Instagram in athletes brand image.Methodology: 368 people from the students of the University of Kurdistan were chosen as samples based on Kargiand Morgan Tables regarding the ration of the society. The following survey was done with descriptive correlation method. From the standard questionnaires Self-connection (Turri and et al.), relationship (Fletcher and et al.), authenticity (Chandra and et al.), attachment (Mael & Ashforth’s), and athlete brand image (Arai and et al.) were used why their form and content validity and its internal consistency were verified respectively by specialists and by Cronbach's alpha, and SEM model was used for the analyses of the data.Results: The results showed that model of the survey is of a good fitness, and it can be a suitable model for the role of using social media of Instagram in brand image.Conclusion: It can be argued that if athletes manage their using of social media, they can improve their brand image and use from its benefits. Accordingly, the proposed variables in the model can be suitable determiners of the impact of social media of Instagram in depicting the athletes brand image.
