shamseddin rezaei; mohsen esmaeili
Abstract
Objective: Broadcasting rights are one of the main sources of income for the football industry in the world. The aim of this study is investigation of the broadcasting rights in the Iranian football industry. Methodology: This study has a qualitative approach and the grounded theory was used as a research ...
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Objective: Broadcasting rights are one of the main sources of income for the football industry in the world. The aim of this study is investigation of the broadcasting rights in the Iranian football industry. Methodology: This study has a qualitative approach and the grounded theory was used as a research method. For gathering data high level documents were studied and 31 experts who were aware of this subject were interviewed. The validity of this research was examined and approved by the interviewers and then expert professors. The reliability of it is %76 which was obtained by using the methodology of the auditing result process. For data analysis the continuous comparison method in three stages was used: open, axial and selective coding. Results: Data analysis shows that the Environmental factors, Economic, political and cultural factors, Structural factors of football, Effective managerial factors(government), Behavioral and semantic factors, statutory and legal factors and the codification and Establishment broadcasting rights pattern are seven effective factors in the sale of broadcasting rights. Conclusion: Studies show that the continued refusal of Islamic Republic of Iran Broadcaster (IRIB) to pay the television broadcasting fees will make the financial of football industry bankrupt. Also establishing the private television networks and the formation of bargaining committee with the government, parliament and the IRIB organization for sustained financial development of country football industry seems necessary.
