ziba Moqaddasi; Mahboub Sheikhalizadeh; Rasoul Faraji
Abstract
Objective: The purpose of this study was to investigate the effect of privatization and advertising on sports clubs revenue in Ardabil province. Methodology: The research method is descriptive- correlation based on partial least squares structural equation modeling. The statistical population of the ...
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Objective: The purpose of this study was to investigate the effect of privatization and advertising on sports clubs revenue in Ardabil province. Methodology: The research method is descriptive- correlation based on partial least squares structural equation modeling. The statistical population of the research is all experts, managers, and supervisors of sports clubs in Ardabil province (N=90). 72 experts, managers and supervisors of sports clubs filled out the researcher-made questionnaires of privatization, advertising for sports clubs and the amount of club revenue during one year. Structural equation modeling based on the partial least squares in software Smart PLS was used to analyze collected data. Results: The results showed that the privatization have a direct and significant effect on the sports clubs revenue (β=0.634, t=13.481). The advertising has a direct and significant effect on the sports clubs revenue (β=0.286, t=6.675) as well. The study of the goodness of fit model showed that the proposed model has a strong fit (GOF = 0.847). Conclusion: It can concluded that sports clubs through privatization move toward change in management, structure, manpower, increase and development services, cost management and improving efficiency and productivity and through advertising by changing barriers to entering the market to create a monopoly or promotes competition and as a result, they will increase their customers.
mostafa soltani; Gholam Ali Kargar; sara keshkar; Farzad Ghafori
Abstract
Objective: The purpose of present study was designing the revenue model for iranian professional football clubs. Methodology: The method of this study was exploratory mixed. The population of qualitative and quantitative research in this study were all of the football industry elite. Sampling in qualitative ...
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Objective: The purpose of present study was designing the revenue model for iranian professional football clubs. Methodology: The method of this study was exploratory mixed. The population of qualitative and quantitative research in this study were all of the football industry elite. Sampling in qualitative part of this study was targeted stratified and in quantitative part was targeted. The instrument used to collect data in this study was a researcher made questionnaire. Content analysis was used to analyze interviews with experts and structural equation model to evaluate the model. All the present data analysis with using SPSS version 22 and software PLS was performed. Results: The results showed that commercial, fans, media, advertising, match day revenue, others and financial sponsors with path coefficients: 0.352, 0.189, 0.178, 0.169, 0.146, 0.138 and 0.137 could be the most important sources of revenue for iranian football clubs. Conclusion: Clubs can use new marketing techniques and various sources of revenue, such as: commercial, fans, media rights, advertising, match day revenue, financial sponsors and other resources, to meet the financial needs, develop clubs and have strong presence in the domestic and international arena.
