Ahmad Asadinia; noshin benar; MehrAli Hematineghad; Mohammad Khabiri; shahram shafiee
Abstract
Objective: The clubs are owned by supporters is one of the common forms of football clubs’ governance. Hence, The purpose of this study was to identify the strategies for adopting the model of supporters ownership in the Esteghlal FC.Methodology: This research was conducted qualitatively and using ...
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Objective: The clubs are owned by supporters is one of the common forms of football clubs’ governance. Hence, The purpose of this study was to identify the strategies for adopting the model of supporters ownership in the Esteghlal FC.Methodology: This research was conducted qualitatively and using the Grounded Theory and the Systematic approach of Strauss and Corbin. The research data were collected through theoretical and purposeful sampling and based on deep interviews with 8 experts. sampling continued until the research reached a theoretical saturation. Based on the Grounded theory and the systematic approach, the data were analyzed in three stages: open, axial and selective coding. For validation of data that is equivalent to reliability and validity in quantitative research, two methods of Recoding by the researcher and a Member Checking method were used.Results: Based on the results of three stages of coding including open, axial and selective coding, the identified strategies were extracted in the form of legal, social-cultural, governance, educational, organizational and stakeholder management subcategories.Conclusion: It seems that with the cooperation of various institutions of the country and the creation of the necessary platforms in the long term and run the identification of strategies, this model could be implemented in the Esteghlal FC.
shahram shafiee; amin Rahimi pordangani
Abstract
Objective: The purpose of this study was to investigate the effect of brand investment on loyalty through brand credibility and awareness among fans of Persepolis Football Club in Tehran.Methodology: The research method is descriptive-survey method. The statistical population consisted of all fans of ...
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Objective: The purpose of this study was to investigate the effect of brand investment on loyalty through brand credibility and awareness among fans of Persepolis Football Club in Tehran.Methodology: The research method is descriptive-survey method. The statistical population consisted of all fans of Persepolis Club, which according to the unlimited statistical population and use of SmartPlus3 software, 208 as a statistical sample to the Brand Investment Questionnaire, Chen brand awareness (2013), and Liu's loyalty (2008).Results: The results showed that there is not a significant relationship between brand investments with loyalty of supporters However, this relationship was significant in the case of mediation of credibility and brand awareness indirectly.Conclusion: It is concluded that investing through brand credibility and awareness leads to loyalty of supporters, it is suggested that Tehran's Persepolis football club managers focus on the impact of brand investment through the credibility and awareness of the brand, the fans are loyal.
Karim Zohrehvandian; Hashem Koozechian; Mohammad Ehsani; Mojtaba Amiri
Abstract
Objective: The The aim of this study was designing model to identify football clubs marketing capabilities in Iran Premier League. Methodology: this research is an Exploratory research with Qualitative nature that used of the grounded theory method. Statistical population was all of the football clubs ...
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Objective: The The aim of this study was designing model to identify football clubs marketing capabilities in Iran Premier League. Methodology: this research is an Exploratory research with Qualitative nature that used of the grounded theory method. Statistical population was all of the football clubs managers and sport management faculty members that selected by Theoretical and Snowball sampling. To collect data, used of Depth interviews by open-ended questions. Results: collected data from 18 interviews coded and analyzed by grounded theory method.Primary codes was 709 that after summarizing codes, they decrease128 codes and Were converted with 18 Axial Codes. This codes were classified to 4 group include football capabilities, infrastructure capabilities, strategic capabilities and operational capabilities. Research model were designed in the form of a pyramid according to relationship between these capabilities. Conclusion: The proposed model can be used as an tool for identification of football marketing capabilities and utilization of this capabilities that logical and systematic manner to marketing, and gaining income and financial independence Club and solve problems
