Volume 12 (2023)
Volume 11 (2022)
Volume 10 (2021)
Volume 9 (2020)
Volume 8 (2019)
Volume 7 (2018)
Volume 6 (2017)
Volume 5 (2016)
Volume 4 (2015)
Volume 3 (2014)
Volume 2 (2013)
Volume 1 (2012)
Keywords = relationship marketing
Number of Articles: 6
Designing Structural Equation Modeling of Team Image and Fans’ Team Identification in Sport Industry
Volume 7, Issue 3, November 2018, Pages 1-16
The analysis of importance and performance of relationship marketing approach in the sports complexes based on Importance-Performance Analysis
Volume 7, Issue 3, November 2018, Pages 140-153
The Evaluate of the relationship marketing tactics of Iranian soccer league (case study: Esteghlal Tehran Football Club)
Volume 7, Issue 2, August 2018, Pages 88-100
Designing model for loyalty of sport sponsors with an emphasis on relationship marketing and quality relationship
Volume 7, Issue 1, June 2018, Pages 15-28
Determining the Validity and Reliability of Relationship Marketing Barriers in Fans Management Questionnaire
Volume 7, Issue 1, June 2018, Pages 192-201
Designing the pattern of effect of the event quality, relationship marketing and relationship quality on the spectator loyalty in Iran women's volleyball leagues
Volume 6, Issue 1, July 2017, Pages 133-154