Volume 12 (2023)
Volume 11 (2022)
Volume 10 (2021)
Volume 9 (2020)
Volume 8 (2019)
Volume 7 (2018)
Volume 6 (2017)
Volume 5 (2016)
Volume 4 (2015)
Volume 3 (2014)
Volume 2 (2013)
Volume 1 (2012)
Keywords = Endorsement
Number of Articles: 4
Investigation the Neuro – Physiological Responses of Consumer to the Endorsement and Discount Strategies in Sports Products
Volume 11, Issue 4, February 2023, Pages 25-39
Evaluation of factors affecting on acceptance of products endorsing athletes from customers' perspective
Volume 7, Issue 4, February 2019, Pages 90-104
The congruity of athlete and product with the customer sports using in endorsement prosses by using structural equation modeling (case study Ali Daei stores)
Volume 7, Issue 1, June 2018, Pages 126-138
Analysis of endorsement process of Iranian athletes by using the grounded theory
Volume 5, Issue 2, January 2017, Pages 91-107