Keywords = Endorsement
Number of Articles: 4
Investigation the Neuro – Physiological Responses of Consumer on the Endorsement and Discount Strategies in Sports Products
Articles in Press, Accepted Manuscript, Available Online from 31 August 2021
ali ghaedi; behzad izadi; Mohammadreza Ghasemian
Evaluation of factors affecting on acceptance of products endorsing athletes from customers' perspective
Volume 7, Issue 4, February 2019, Pages 90-104
mahdi bashiri; Rasoul Faraji; farideh alabaf yousefi
The congruity of athlete and product with the customer sports using in endorsement prosses by using structural equation modeling (case study Ali Daei stores)
Volume 7, Issue 1, June 2018, Pages 126-138
omid jamshidi; nasr alah sajjadi; zeinabZeinab anetAnet; farokhFarokh kiaKia4
Analysis of endorsement process of Iranian athletes by using the grounded theory
Volume 5, Issue 2, January 2017, Pages 91-107
Hadi Bagheri; Hashem Kozechian; Mojtana Amiry; Mohammad Ehsani
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