Mehdi Jokar; Rahim Ramzaninejad; Mahmood Moradi; Mohammad Hasan Gholizade
Abstract
Objective: The purpose of this study was to model the general perception of acceptance and willingness to pay for the success of Premier League clubs.Methodology: Which was done by correlation-survey method. 456 people were selected as statistical sample from the supporters of Esteghlal Club living in ...
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Objective: The purpose of this study was to model the general perception of acceptance and willingness to pay for the success of Premier League clubs.Methodology: Which was done by correlation-survey method. 456 people were selected as statistical sample from the supporters of Esteghlal Club living in Tehran. A researcher-made questionnaire used to collect data. the content validity of which was confirmed by 19 sports experts and the construct validity of which was confirmed by the Cronbach’s alpha of 0.89. The data were analyzed by structural equations modeling in Smart PLS3 software.Results: Results revealed that trust in the policy-makers of EFC and the perception of the role-modeling of EFC footballers had(0.383),(0.366) a significant effect on the fans’ perception of personal(0.383),(0.366) and social gain(0.361),(0.275), and a significantly negative effect(-0.448),(-0.531) on their perceived risks and hazards regarding the development of the club. In addition, the fans’ perception of the role-modeling of the footballers and the personal and social gain regarding the team's success significantly affected the acceptance and willingness to pay for EFC(0.235),(0.190),(0.265). Finally, the resulting from the development of the club had a significantly negative impact(-0.278) on the acceptance and willingness to pay.Conclusion: Based on the findings, to obtain public support and acceptance, the policy-makers and managers of the league and club should improve public trust, and the club should train and maintain footballers who are role-models, because these two factors promote the public acceptance and willingness to pay for the club’s success.
javad fesanghari; ali benesbordi; Marziye Rahimi
Abstract
Objective:The aim of this study was to investigate the effect customer knowledge management and perceived value on customer loyalty in sports clubs of the city of Mashhad. Methodology: This study was a descriptive survey. The study population consisted of persons who exercised in sports clubs in Mashhad. ...
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Objective:The aim of this study was to investigate the effect customer knowledge management and perceived value on customer loyalty in sports clubs of the city of Mashhad. Methodology: This study was a descriptive survey. The study population consisted of persons who exercised in sports clubs in Mashhad. Cluster sampling method was used and data were collected from various clubs in 13 districts in city of Mashhad (N=382). The research instrument was a questionnaire consisting of three parts related to knowledge management, perceived value and loyalty. Validity and reliability of the questionnaire were reviewed and approved before use. Confirmatory factor analysis and structural equation modeling with LISREL software were used respectively to evaluate the construct validity and to present the research model. Results: The results of the research model showed that goodness-of-fit of models to data is good. Overall, the results showed that knowledge for the customer with coefficient effect of 0.59 and social value with coefficient effect of 0.42 have had the most effect on athletes' perceived value and perceived value with coefficient effect of 0.90 had a significant effect on customer loyalty in sports clubs. Conclusion: In a general conclusion of the study results, it can be claimed that the application of knowledge management and its components in sports clubs is a very important factor and thus must be taken into account. Reinforcing this concept may pave the way for enhancing athletes' perceived value and also their senses of loyalty.
Fariba Askariyan; Behzad Akbarzadeh
Volume 5, Issue 1 , May 2016, , Pages 217-231
Abstract
Objective: The purpose of this study was to examine the relationship between sport brand perceived value and the repurchase intention of customers. Methodology: The method of present study was descriptive and its statistical population includes all those who refer to three main shopping centers ...
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Objective: The purpose of this study was to examine the relationship between sport brand perceived value and the repurchase intention of customers. Methodology: The method of present study was descriptive and its statistical population includes all those who refer to three main shopping centers of sport goods (N= 384). They were selected by convenience sampling using Morgan table while the researcher himself was present at the shops. They participated in this study and filled in the Faryabi’s questionnaire (2012). This questionnaire includes 22 questions with a 5-point Likert scale (1 = totally agree to 5=totally disagree). The face validity of questionnaire was confirmed by experts and its reliability was Cronbach's α =0.84. Descriptive and inferential statistics were used for data analysis, Kolmogorov Smirnov test was used to determine data normality and regression analysis was to analyze them at a significance level of α ≤ 0.05. Results: The results showed that there was a significant relationship between the perceived value and repurchase intention (β = 0.43, P<0.001). As well as, there was a significant relationship between the prior satisfaction of customers and repurchase intention of customers (β = 0.46, P<0.001). Also, all components of the perceived image, perceived quality, price acceptability and sensory experience had a significant relationship with perceived value. Conclusion: According to results, the prior satisfaction of customers has the highest impact on the repurchase intention and price acceptability has the highest impact on perceived value.
