Mehdi Khatibzadeh; hashem kozechiyan; afshar honarva; Hosin Sadeghi Saghdel
Abstract
Objective: Attendance of spectators at sporting events makes high economic income and the quality of sport venue is one of the most important factors influencing spectator’s attendance at sporting events. So, the purpose of this study was to investigate different factors affecting service quality ...
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Objective: Attendance of spectators at sporting events makes high economic income and the quality of sport venue is one of the most important factors influencing spectator’s attendance at sporting events. So, the purpose of this study was to investigate different factors affecting service quality in Azadi stadium. Methodology: The research method was descriptive – correlation and the statistical sample consisted of 265 spectators attended to Tehran’s Azadi stadium for watching a football game between Esteghlal and Persepolis. The research instrument was Shonk’s Ph.D. dissertation questionnaire. The face and content validity was approved by opinion of sport management instructors and the reliability was verified by the coefficient of Cronbach’s alpha, (α=0/89). The SPSS16 was used for description of variables and testing the research hypothesizes (P<0/05). Also, LISREL software was used for doing Confirmatory Factor Analysis. Results: The result showed “environment of stadium” (factor loading= 0/85), “interaction of staff” (factor loading= 0/73), “price of service and products” (factor loading= 0/71) and “access quality of sport venue” (factor loading= 0/57) had significant effect on sport venue quality. Also, the results of Friedman test showed “access quality of sport venue” (Mean rank= 3/37), “interaction of staff” (Mean rank= 2/22), “environment of stadium” (Mean rank= 2/26) and “price of service and products” (Mean rank= 2/16), respectively, are the most important factors affecting the quality of Azadi stadium. Conclusion: According to the results it can be concluded that from the view point of spectators the environment of stadium have the most effect on the service quality in Azadi stadium that should be noted more than the other variables
Mousa AlizadehAlizadeh; Mehrdad Moharramzadeh; Ali Reza Elahi
Abstract
Objective: Nowadaysone of the most common strategies that have been developed by organizations is to execute loyalty programs to retain customers.Therefore, the research purpose is to examine what kind of attitudinal or behavioral loyalty has more predictability for the spectator's purchase behavior. ...
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Objective: Nowadaysone of the most common strategies that have been developed by organizations is to execute loyalty programs to retain customers.Therefore, the research purpose is to examine what kind of attitudinal or behavioral loyalty has more predictability for the spectator's purchase behavior. Methodology: Due to lack of access to databases related to all the Tractor Sazi'sspectator information, the spectators who came to the Yadegar-e-Emam Tabriz stadium to watch team’s match were considered as convenience sample. The research method was applied based on purpose and correlative based on data collection. The correlation test and regression test were used as statistical methods. Data was collected by two questionnaires including Mahony’s loyalty questionnaire (2000) and Kim’s Purchase Behavior questionnaire (2008). Data was analyzed by descriptive and inferential statistics. Results: The results demonstrated the significant positive relationship between attitudinal and behavioral loyalty with purchase behavior of spectators. Also, the attitudinal loyalty component had more predictability than behavioral loyalty to predict purchase behavior of spectators. Conclusion: Because the attitudinal loyalty size was more than behavioral loyalty size, club managers must make situation easier for spectators to attend the stadium and to access easily to club information and events. Consequently, the potential loyalty or attitudinal loyalty of spectators turns to a behavioral loyalty or loyalty in action. Finally it leads to purchase behavior resulting in organizational benefit and meeting customers’ needs.
reza rajabzadeh; Mehdi Talebpoor; AliAkbar Mirzapour
Abstract
Objective: The purpose of study was to identify the effective factors on Mazandaran spectators’ attendance in volleyball league. Methodology: According to data collection, it was a descriptive survey. The statistical population included all the spectators in 2012-13 season of the men's volleyball ...
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Objective: The purpose of study was to identify the effective factors on Mazandaran spectators’ attendance in volleyball league. Methodology: According to data collection, it was a descriptive survey. The statistical population included all the spectators in 2012-13 season of the men's volleyball premier league in competitions between Kaleh volleyball team with Saipa volleyball team, Matin Varamin volleyball team and Peykan volleyball team. There were 361 (persons) selected as the sample size based on Morgan’s table. Data collection tool was a 26-items structured questionnaire including the effective factors on spectators’ attendance in terms of economics, attractiveness of the game, priorities of spectators, and facilities. Validity was confirmed by nine physical education experts and reliability was measured using Cronbach's alpha (α=0.85). In this study, descriptive statistics was used for classifying and summarizing the findings. Moreover, the inferential statistics (t-test using the SPSS software and structural equation modeling in LISREL software) was used to analyze data. Results: According to the results of t-test, attractiveness of the game, priorities of spectators and facilities factors were significantly related to spectators’ attendance tendency. But, the economics factor does not have an impact on spectators’ attendance (p <0.05). The results of structural equation modeling showed that the facilities factor had the greatest impact among factors (factor load=0.89, t=11.95) and the attractiveness factor had the least effect (factor load=0.65, t=7.61). Conclusion: Considering the attractiveness, priorities of spectators, and facilities, as well as an accurate and comprehensive planning to improve these factors can play a big role to attract the spectators to the volleyball clubs.
Mehr Ali Hemmatinezhad; Mohammad Mehdi Rahmati; Mohammad Safarzadeh
Volume 5, Issue 1 , May 2016, , Pages 36-50
Abstract
Objective: The purpose of this study was to investigate the factors affecting the presence of spectators in Basketball Super League matches in Iran. Methodology: The approach was a descriptive survey. The questionnaire of this study was previously used by Green (1995), Hansen and Gautheir (1992), Scofield ...
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Objective: The purpose of this study was to investigate the factors affecting the presence of spectators in Basketball Super League matches in Iran. Methodology: The approach was a descriptive survey. The questionnaire of this study was previously used by Green (1995), Hansen and Gautheir (1992), Scofield (1983), Coasky (1994) and Xhaung et al. (1995) to investigate the influential factors on the attendance of spectators for ball sports in the stadiums. After determining the sample size by random sampling method, the questionnaires were distributed between 370 existing spectators in two stadiums of Tehran and Isfahan cities. Reliability of the questionnaire measured by Cronbach's alpha was 0.79. Data was analyzed using exploratory factor analysis, Friedman test, and Wilcoxon. Results: The results showed that factors such as order, moral security and discipline (regular and appropriate management in league, and appropriate conduct to control the spectators by security personnel and officers) were most important reasons for attendance at stadium. The most effective factors impact on attendance of spectators at the stadium included services, facilities and amenities of Stadium (suitability and comfortable access for buying tickets), achieving sport identity, and spending leisure time (Stadiums have facilities and modern equipment, and accompany with friends for attendance in competitions), the sensitivity of competition and its result, the presence of big players (stars) in sports teams, appropriate space and time for competition, the desirability of heating / cooling condition of saloon, playing games on weekends, and updated and suitable awareness of information about time and place of competition. Conclusion: According to the official results of this study, for increasing attendance of spectators at stadium, it is expected that authorities and the officials of games adopt appropriate planning for the promotion of order and moral discipline. Moreover, providing facilities for sports competitions and proper advertising about the time and place of competitions can increase the number of fans at stadiums.
