َMohammadAli Ghareh; zeinab anet; omid jamshidi
Abstract
Objective: The aim of this study was to investigate the effect of the electronic marketing on implementation of customer relationship management in Tehran ski resorts. Methodology: Approach with the objective, practical and based on data collection is descriptive correlational and its population, including ...
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Objective: The aim of this study was to investigate the effect of the electronic marketing on implementation of customer relationship management in Tehran ski resorts. Methodology: Approach with the objective, practical and based on data collection is descriptive correlational and its population, including all staff and experts and managers Ski Federation and the ski resorts of Dizin, Shemshak, Tochal and Abali as well as elite athletes and coaches skiing in Tehran with 208 people is due, because of limited number the general methods were used and finally 196 questionnaires were analyzed. To evaluate data and model parameters survey questionnaire Nicholas et al. (2013) was used which consisted of 40 items. To assess the validity used the opinion of a number of experts and to assess the reliability, Cronbach's alpha coefficient used and for electronic marketing 0/85 and customer relationship management 0/89 are calculated and finally, the model using structural equation modeling technique is tested by LISLER. Results: The results showed that the creation and promotion of web sites, improve access through search engines and social networks have significant positive relationship with customer relationship management. Conclusion: According to the results we can say that marketing electronic components, search engines, social networks and Web sites significantly effect on the implementation of customer relationship management on Tehran ski resorts.
omid jamshidi; nasr alah sajjadi; zeinabZeinab anetAnet; farokhFarokh kiaKia4
Abstract
Objective: Celebrities endorsment techniques is desirable way of advertising to create awareness and obtain outgrowth about products and services, and congruity the athlete with the product is concerned in order to to measure compliance with the product. The aim of this study is to investigate the relationship ...
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Objective: Celebrities endorsment techniques is desirable way of advertising to create awareness and obtain outgrowth about products and services, and congruity the athlete with the product is concerned in order to to measure compliance with the product. The aim of this study is to investigate the relationship between athlete and product congruity and goods purchase consumer in Ali Daeis shops in Tehran. Methodology: Statistical population were All patients required to stores that according to the infinity of the community, matching to Morgan table, 384 were chosen as samples. Results: For data analysis, descriptive statistics and also ranks average was used, Afterwards, the Kolmogorov-Smirnov test to confirm normal distribution of data, the research key issue by Amos structural equation modeling software was analyzed. Conclusion: The results showed a significant positive relationship between congruity of athlete and product with the customer sports using. We can also conclude that the tendency to consumption, media consumption, added value and known athlete properly explain the consumption of sports products and influencing it.
