mostafa soltani; Gholam Ali Kargar; sara keshkar; Farzad Ghafori
Abstract
Objective: The purpose of present study was designing the revenue model for iranian professional football clubs. Methodology: The method of this study was exploratory mixed. The population of qualitative and quantitative research in this study were all of the football industry elite. Sampling in qualitative ...
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Objective: The purpose of present study was designing the revenue model for iranian professional football clubs. Methodology: The method of this study was exploratory mixed. The population of qualitative and quantitative research in this study were all of the football industry elite. Sampling in qualitative part of this study was targeted stratified and in quantitative part was targeted. The instrument used to collect data in this study was a researcher made questionnaire. Content analysis was used to analyze interviews with experts and structural equation model to evaluate the model. All the present data analysis with using SPSS version 22 and software PLS was performed. Results: The results showed that commercial, fans, media, advertising, match day revenue, others and financial sponsors with path coefficients: 0.352, 0.189, 0.178, 0.169, 0.146, 0.138 and 0.137 could be the most important sources of revenue for iranian football clubs. Conclusion: Clubs can use new marketing techniques and various sources of revenue, such as: commercial, fans, media rights, advertising, match day revenue, financial sponsors and other resources, to meet the financial needs, develop clubs and have strong presence in the domestic and international arena.
