Sport Economics, Marketing and Tourism
Samar Atta Jafar; Rahim Ramezani nejhad; Nooshin Benar
Abstract
Objective: The purpose of the present research was to present a smart sports tourism model in order to develop sustainable sports tourism in the Kurdistan Region based on structural modeling.Methodology: This research is quantitative in terms of implementation, applied in terms of purpose and descriptive-survey ...
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Objective: The purpose of the present research was to present a smart sports tourism model in order to develop sustainable sports tourism in the Kurdistan Region based on structural modeling.Methodology: This research is quantitative in terms of implementation, applied in terms of purpose and descriptive-survey type. The statistical population of the research included all tourists in the tourist areas of the Kurdistan Region of Iraq who were selected through purposeful and accessible sampling (223 people). For measurement, a researcher-made questionnaire with 71 items and a Likert scale scoring system were used, and SmartPLS version 4 software was used for data analysis and modeling.Results: The results showed that in the designed model of smart sports tourism, the requirements for the development of smart sports tourism (smart economy, smart society, smart governance, and smart technologies) with an impact coefficient of 0.932 had an impact on smart sports tourism services (smart nutrition, smart attraction, smart transportation, smart shopping, and smart payment) with an impact coefficient of 0.423 on the sustainable development of smart sports tourism, and the conceptual model of the research was confirmed.Conclusion: Implementing the requirements for smart tourism in all four macro-level areas, such as governance, society, economy, and technology, will lead to the development of sustainable sports tourism, and managers and responsible institutions must strengthen smart platforms in these sectors so that smart services in sports tourism can have an impact on the development of sports tourism.
