Mohsen Ismaeili; Mohammad Ehsani; Hashem Kozechih; Habib Honari
Volume 5, Issue 1 , May 2016, , Pages 137-152
Abstract
Objective: The aim of this research was to design a model of market orientation to affect customer behavior and service quality in water recreational sport centers. Methodology: The research type was applied and descriptive. Statistical populations was the individuals in water sport centers which five ...
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Objective: The aim of this research was to design a model of market orientation to affect customer behavior and service quality in water recreational sport centers. Methodology: The research type was applied and descriptive. Statistical populations was the individuals in water sport centers which five biggest centers were selected. Sampling method was stratified and there were two groups including customers and staff. The tools were questionnaire, interview, observation, and library study. Data was analyzed using SEM method with by AMOS and SPSS software. Results: Results showed market orientation did not have directly significant influence on customer behavior, but had influence on service quality and this variable can be considered as a mediator between market orientation and customer behavior. Also, market orientation culture had greater impact on service quality in comparison with market intelligence. Among components of service quality, proportionality variable had greatest regression weight. There was significant relationship between market intelligence and market orientation culture. Conclusion: To develop the marketing strategies, sport center managers should consider the factors such as customer orientation, competitor orientation, inter functional coordination, and knowledge of the market environment. In order to develop service quality, they should improve innovation, creativity, and attractiveness in their operations.
Mahdi Khatibzadeh; Hashem Koozechian; Afshar Honarvar
Volume 5, Issue 1 , May 2016, , Pages 169-184
Abstract
Objective: The interaction between service quality, customer satisfaction and loyalty has been always a controversial issue. So, the purpose of this study was to investigate the relationship between service quality, satisfaction and the intention to return of sport tourists.Methodology: The research ...
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Objective: The interaction between service quality, customer satisfaction and loyalty has been always a controversial issue. So, the purpose of this study was to investigate the relationship between service quality, satisfaction and the intention to return of sport tourists.Methodology: The research method was descriptive–correlation and the statistical sample consisted of 265 tourists attending Tehran’s Azadi stadium for watching a football game between Esteghlal and Persepolis. The research instrument was a questionnaire that had been used in Shonk’s Ph.D. dissertation. The validity was approved by doing exploratory factor analysis and the opinions of sport management experts. The reliability was verified by Cronbach’s alpha method (α=0.89). The SPSS19 was used to do descriptive statistics and exploratory factor analysis. Also, confirmatory factor analysis and structural equation modeling (SEM) were done by LISREL.Results: The results showed satisfaction didn’t mediate the relationship between service quality and the intention to return of sport tourists. Although, satisfaction had a significant effect on sport tourist’s intention to return, the service quality had greater effect on sport tourist’s intention to return. Also, the influence of service quality on satisfaction was significant.Conclusion: According to the results, it can be concluded that increasing sport tourism service quality and its related factors increase sport tourist’s satisfaction and their intention to return.
Hashem Koozechian; Bahman Asgari; Ali Ziaei; Mosa Alizadeh; Nahid Pirjamadi
Volume 4, Issue 1 , June 2015, , Pages 1-17
Abstract
Objective: The purpose of this study is to identify and prioritize fluctuation factors of Iran wrestling team performance at Olympic Games from the perspective of experts. Methodology: The research sample was selected using purposive and availability sampling and that consisted of 110 people including ...
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Objective: The purpose of this study is to identify and prioritize fluctuation factors of Iran wrestling team performance at Olympic Games from the perspective of experts. Methodology: The research sample was selected using purposive and availability sampling and that consisted of 110 people including managers of wrestling federation and provincial delegations (25 people), Academic experts (15 people), Coaches of grade І (30 people), and elite wrestlers at the national level (40 people). The instrument was a researcher-made questionnaire consisting of 42 questions in six subscales that its face, content and content validity was approved. The questionnaire’s reliability was measured by Cronbach''s alpha (0.92). In order to analyze data, descriptive and inferential statistical methods (Friedman test and exploratory factor analysis) were used. General calculations was done using SPSS software at the significant level of p≤0/05. Results: Results showed that the factor of management and planning has the greatest impact on fluctuations of Iran’s wrestling team performance at Olympic Games and factors of academic issues, Public relations and media, identification and development of talents, Qualification of management and sport events are the next priorities. Conclusion: It is recommended that wrestling federation officials considering these factors and their priorities, try to remove the obstacles in order to witness stable developments and no fluctuations in Iran wrestling team performance at the international arena such as Olympic games.
Bahzad Izadi; Mohammad Ehsani; Hashem Koozechian; Farshad Tojari
Volume 4, Issue 2 , June 2015, , Pages 57-70
Abstract
Objective: The purpose of this research was to investigate management role on improving fan relationship quality in Iranian premier Football league. Methodology: The research was a developmental research considering the purpose and a mixed research considering the nature of data. The statistical population was ...
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Objective: The purpose of this research was to investigate management role on improving fan relationship quality in Iranian premier Football league. Methodology: The research was a developmental research considering the purpose and a mixed research considering the nature of data. The statistical population was consisted of football fans which were older than sixteen years. 527 questionnaires were selected as study sample from 674 gathered questionnaires based on the research definition of fan which tells a fan should attend above 8 games of their favorite team in a season. Descriptive and inferential statistics including Kolmogroff- Smirnoff, Pearson correlation, and structural equation models (SEM) were used to analyze the data. Results: The results showed that fan relationship management factors have positive and significant effect on relationship quality. They also proved that service quality (0.405) and knowledge management (0.536) have a direct and positive significant effect on relationship quality. Conclusion: According to results, organizational support can improve relationship quality through service quality and knowledge management.
Hamidreza Goharrostami; Hashem Kozechian; Mojtaba Amiry; Habib Honari
Volume 2, Issue 2 , July 2014, , Pages 1-17
Abstract
AbstractObjective: National sport development demands collaboration and support of stakeholders involved in national sport so that sport development programs conduct by these stakeholders. But to carry out the programs, organizations deal with a challenge of organizational legitimacy. Therefore this ...
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AbstractObjective: National sport development demands collaboration and support of stakeholders involved in national sport so that sport development programs conduct by these stakeholders. But to carry out the programs, organizations deal with a challenge of organizational legitimacy. Therefore this study intends to design model for providing stakeholders’ interests of Ministry of Sports and Youth emphasizing on organizational legitimacy.Methodology: The Research method was corelational research. For data gathering, literature review, structured interview and questionnaire were used. In the interview session, the conceptual model, the variables and the their relationships among were discussed with 22 managers and experts. Sampling method was stratified. Two groups of stakeholders as primary (national sport federations) and secondary (private sectors involved in sport) were chosen. The research instrument was a questionnaire with optimal validity and reliability values. Structural equation modeling was used for model designing.Results: Research findings showed that stakeholders’ capability of management (=ß 0/80, p =0/001), adaptive culture (=ß 0/32, p =0/001) and organic structure (=ß 0/29, p =0/001) significantly influenced provision of stakeholders’ interests. Also, adaptive culture (=ß 0/46, p =0/001) and organic structure (=ß0/33, p=0/001) significantly affected stakeholders’ capability of management. In addition, Influence of provision of stakeholders’ interests (=ß 0/59, p =0/001) on organizational legitimacy was significant.Conclusion: Based on structural equation model, contextual factors (adaptive culture, organic structure) did not have a direct and positive effect on the provision of stakeholder interests. Thus, the final research model can offer useful understanding about the influnce of research variables for stakeholders.Keywords: Stakeholder management, Stakeholders’ capability of management, Adaptive culture, Organic structure, National sport development.
Hashem Kozechian; Behzad Izadi; Mohammad Ehsani; Saeed Sadeghi Broojerdi; Reza Solimani
Volume 2, Issue 2 , July 2014, , Pages 61-76
Abstract
AbstractObjective: The purpose of this research was to study the influence of risk management practices in decrease of lawsuits concerning public and private swimming pools.Methodology: The statistical population of the research included 310 managers of public and private swimming pools which 119 were ...
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AbstractObjective: The purpose of this research was to study the influence of risk management practices in decrease of lawsuits concerning public and private swimming pools.Methodology: The statistical population of the research included 310 managers of public and private swimming pools which 119 were selected as statistical sample by means of random sampling. The research method was descriptive and survey, and in measurement form. The instruments of the study were 2 questionaires, which one of them evaluated demographic data and general information and the other risk management practices.Qustionaire’s validity were determined by alpha kronbach method. The required information was collected by interviews during the time acting of managers in pools gathered and the data was analyzed by using person correlation coefficient and T-test.Results: The results of this study indicated that: there is not any significant relationship between experience and risk management practices. Significant relationship existed between accidents/injuries in swimming pools and lawsuits in swimming pools. In addition, significant relationship existed between risk management practices and lawsuits.Conclusion: The rate of of accidents and lawsuits can be reduced by applying risk management practices in swimming pools which will can be provided a safe environment for it’s users.Keywords: Risk management, Lawsuits, Pools.
Hashem Kozechian; Mohammad Ehsani; Sayedmortezah Azimzadeh; Asadolah Kordnaeij; Baranda Pitts
Volume 3, Issue 1 , April 2014, , Pages 51-68
Abstract
AbstractObjective: Nowadays, the new enterprises are recognized as the main sources of job creation, innovation and development in today’s business world. Therefore, identifying influencing factors that play key roles in the start-up of Small and Medium Sized Enterprises (SMEs) is critical.Methodology: ...
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AbstractObjective: Nowadays, the new enterprises are recognized as the main sources of job creation, innovation and development in today’s business world. Therefore, identifying influencing factors that play key roles in the start-up of Small and Medium Sized Enterprises (SMEs) is critical.Methodology: Thus, the purpose of this study is to analyze factors influencing Small and Medium sized sport Enterprises (SEMs) start-ups and develop a proper model. The methodology followed in this study was descriptive-correlative. The population consisted of owners of small and medium sized sport enterprises (N=1500) from which 258 persons were randomly selected. For data collection, the individual factors questionnaire including entrepreneurial character (α=.77), entrepreneurial skills (α= .75); environmental factors (α=.77); capital factors (α=.77); and the business establishment competence questionnaire (α=.81) were used. To analyze the data, the appropriate descriptive and inferential statistics as well as the structural equation modeling with Amos16 software were used.Results: The results showed that all the three individual, environmental and capital factors had a positive and significant relationship with business establishment. However, the fitted research model showed that only individual factors could play a significant role in establishing an effective sport business; while, the environmental factor also influenced its establishment indirectly through the individual factor.Conclusion: The findings of this research put emphasis on the importance of individual factors in the success of establishing small and medium-sized sports businesses.Keywords: Entrepreneurship, Influential factors, Sport businesses, Start-up.
