Majed Honarjo; Rasool Norouzi Seyed Hosseini; Shahram Nazari
Abstract
Objective: The present study examines the identification and framing of strategies to improve the competitive advantage of the National Skating Sports.Methodology: Qualitative research was conducted based on thematic analysis procedures (Braun & Clarke, 2006). The statistical population of the research ...
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Objective: The present study examines the identification and framing of strategies to improve the competitive advantage of the National Skating Sports.Methodology: Qualitative research was conducted based on thematic analysis procedures (Braun & Clarke, 2006). The statistical population of the research was formed by all skating experts who had an experience of more than 10 years, the sampling method was purposeful. Validation of the findings was investigated based on the four criteria of Lincoln & Guba (1985).Results: The findings indicate the extraction of 5 main themes and 13 sub-themes, including "strategies for the organizational development of the Skating Federation", which consists of (technical development of the skating sport at the country level, management skills; improving the competitive advantage of the Federation's human capital); "Expansion of networking and international relations" which consists of (development of domestic relations and development of international relations); "Marketing strategies" which consist of (customer-oriented; public advertising; awareness and information; attraction of financial sponsors); "Infrastructural strategies" which consisted of (development of facilities and infrastructures; educational places and spaces) and strategies of popularizing skating which consisted of (institutionalization of skating sport and development of skating among the public and families).Conclusion: These results provide actionable insights help organizations to formulate targeted their strategies to develop and expand, create and strengthen networks, and improve operational performance and support.
