Ali Afrouzeh; Nasrollah sajjadi; Mehrzad Hamidi; Rasoul Sadeghi
Abstract
Aim: The purpose of pf this study was to design the participation model for Afghanistani refugees in sport. Methodology: This was qualitative research, and grounded theory was used considering the research nature. In this research, Subjects were chosen by using purposive and snowball sampling methods ...
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Aim: The purpose of pf this study was to design the participation model for Afghanistani refugees in sport. Methodology: This was qualitative research, and grounded theory was used considering the research nature. In this research, Subjects were chosen by using purposive and snowball sampling methods and a homogenous approach considering maximum diversity at the same time. Accordingly, 18 Afghan athletes, coaches, and sports experts were chosen as samples. To analyze qualitative data, latent content analysis was employed. The interview was conducted as a data collecting tool. After implementation, coding was performed within three steps, including open coding, axial coding, and selective coding. Findings: After identifying and classifying the primary codes, 73 subcategories and 27 core categories were obtained. Some categories such as acceptance in community and health status were placed in the causal class. Lifestyle and management situation were assigned to the contextual class, and socioeconomic factors were placed in intervening class. Attitude change and rule modification were assigned to strategies. Some categories such as social capital and cultural development were classified as consequences. Conclusion: it seems that the development path of sport participation of refugees is subject to the law so that if law and rules are modified and limitations are reduced there will be more access to sports spaces and communities. In this case, refugees will feel free in choosing the type and method of physical activity, and participation development will be facilitated.
omid jamshidi; nasr alah sajjadi; zeinabZeinab anetAnet; farokhFarokh kiaKia4
Abstract
Objective: Celebrities endorsment techniques is desirable way of advertising to create awareness and obtain outgrowth about products and services, and congruity the athlete with the product is concerned in order to to measure compliance with the product. The aim of this study is to investigate the relationship ...
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Objective: Celebrities endorsment techniques is desirable way of advertising to create awareness and obtain outgrowth about products and services, and congruity the athlete with the product is concerned in order to to measure compliance with the product. The aim of this study is to investigate the relationship between athlete and product congruity and goods purchase consumer in Ali Daeis shops in Tehran. Methodology: Statistical population were All patients required to stores that according to the infinity of the community, matching to Morgan table, 384 were chosen as samples. Results: For data analysis, descriptive statistics and also ranks average was used, Afterwards, the Kolmogorov-Smirnov test to confirm normal distribution of data, the research key issue by Amos structural equation modeling software was analyzed. Conclusion: The results showed a significant positive relationship between congruity of athlete and product with the customer sports using. We can also conclude that the tendency to consumption, media consumption, added value and known athlete properly explain the consumption of sports products and influencing it.
