Esmaeil Malek Akhlagh; Nooshin Benar; Alireza AbbasiGorji; fatemeh saeedi; Saba Hedayatifar
Abstract
Objective: provide a model of international strategic branding of Iranian wrestling with export and currency approach.Methodology: The research method is qualitative with exploratory nature and the grounded theory was used in it.The data collection tool was in-depth and structured interviews with experts ...
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Objective: provide a model of international strategic branding of Iranian wrestling with export and currency approach.Methodology: The research method is qualitative with exploratory nature and the grounded theory was used in it.The data collection tool was in-depth and structured interviews with experts in the field of international sports based on wrestling. Selection of individuals and conduct of interviews continued until the theoretical saturation was reached. Also, snowball sampling method was used to select the interviewees and the data obtained from the interview were coded and analyzed by grounded theorizing method.Results: A total of 153 initial codes were obtained from the analysis of 12 interviews. After extracting similar codes and after examining and putting them together and removing duplicate concepts, 53 main concepts were identified and were divided into 20 sub-categories. axial codes were categorized into 7 main categories. The obtained examples and concepts were in the form of a paradigm model including causal conditions, main phenomenon, intervening conditions, contextual conditions and consequences.Conclusion: : the results in the form of a qualitative model showed that by adopting appropriate strategies such as having a strategic approach to wrestling, holding a quality wrestling league, global marketing, creating sports tourism, facilitating the possibility of exporting and currency wrestling, It can be achieved by gaining domestic and national interests, reducing political tensions, preventing the violation of wrestlers' rights in world competitions, and facilitating the acquisition of hosting world events.
Mehali Hematinezhad; Bahman Shahriary; Esmaeil Malek – Akhlagh
Volume 4, Issue 1 , June 2015, , Pages 19-33
Abstract
Objective: The first step to develop and manage sport tourism destinations is to identification and prioritization of available resources. The purpose of this study was prioritization of the sport tourism attractions on developing sport tourism in Iranian Northern provinces. 112 subjects (20 sport management ...
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Objective: The first step to develop and manage sport tourism destinations is to identification and prioritization of available resources. The purpose of this study was prioritization of the sport tourism attractions on developing sport tourism in Iranian Northern provinces. 112 subjects (20 sport management experts, 92chairman, assistants and experts of universities, administrations of physical education, cultural heritage and municipalities of three provinces) were selected as the sample and answered to the questionnaire designed by the researcher. The face and content validities of this questionnaire was confirmed by experts and its reliability, Cronbach's alpha coefficient was calculated in a guide survey (α=0.92). For analyzing data, Kruska Wallis, u-man- whitney, Touki and Anova tests were used in a significant level α≥0.05. Results: Findings showed that attraction of the sport competitions and events, water sports, hill climbing and nature tourism, mountain climbing and cave climbing, hiking, warm water and nature therapy, hunting, and winter sports, respectively are the most important factors in developing sport tourism in the studied provinces Conclusion: According to the research findings, it is suggested that authorities of the related organizations pay more attention to holding sport events for attracting more sport tourists and sport administrators collaborate with other relevant departments to invest more on sports attractions such as the beach sport and hiking.
