mohsen abolghasempur; reza saboonchi; abbas shabani
Abstract
Objective:The purpose of this study is the role of sports tourism development on employment of sport sciences graduates.Methodology:The method of the present research is descriptive-analytical in terms of the purpose of the type of applied research and how to collect information in the field and in the ...
Read More
Objective:The purpose of this study is the role of sports tourism development on employment of sport sciences graduates.Methodology:The method of the present research is descriptive-analytical in terms of the purpose of the type of applied research and how to collect information in the field and in the period from 1397 to 1398.The statistical population studied in this study consisted of all professors of sports management and tourism and entrepreneurship activists.The sampling method is stratified-cluster and 294 people were selected based on Cochran's formula as research samples Data collection tool was a questionnaire taken from Isfahani Thesis(2009) whose content validity was confirmed by 8 professors in the field of tourism and sports entrepreneurship and its reliability was confirmed by Cronbach's alpha method of 0.88. SPSS and Lisrel software were used to evaluate the confirmatory factor analysis,respectively.Results:The results of confirmatory factor analysis showed that seasonal and part-time employment of sports science graduates can be directly and indirectly confirmed, but on the contrary,their direct and permanent and indirect and permanent employment can be confirmed in the approval model. It cannot be reported. The seasonal phenomenon of employment in the sports tourism industry,in addition to affecting the direct jobs of sports tourism, is also effective in indirect jobs related to the sports tourism industry.Conclusion:the development of sports tourism industry leads to temporary and seasonal employment and due to the nature of this industry,the employment rate is permanently low,which confirms the results of the confirmatory factor analysis of the present research questionnaire.
morteza babaei dehkordi; najaf aghaei; reza saboonchi
Abstract
Objective: The purpose of this study was to determine the mediating role of perceived risk on the relationship between the perceived service quality and citizenship behavior of customers in Isfahan sports centersMethodology: The method of the present study was this descriptive correlation with structural ...
Read More
Objective: The purpose of this study was to determine the mediating role of perceived risk on the relationship between the perceived service quality and citizenship behavior of customers in Isfahan sports centersMethodology: The method of the present study was this descriptive correlation with structural equation approach and applied in terms of purpose. The statistical population of the study included all customers of sports centers in Isfahan. cluster random sampling method was used to select the sample. demographicchracteristics form. Parasuraman et al. (1988) perceived service quality assessment questionnaire. (groth,2005) Customer Citizenship Behavior Questionnaire , Carole et al., 2014 Perceived Risk Questionnaire werw use to collect data.the face and content validityof the questionnairewere confirmed by sport management experts in the field of sports marketing the reliability of the questionnaire was obtained through Cronbach's alpha (α)for perceived service quality of (0.821), customer's citizenship behavior of (0.912), and perceived risk of (0/832). The Kolmogorov-Smirnov test was use to check the normality of data distribution, and Spearman correlation coefficient, muitiple linear regression and Bootstrap method and structural equations and PLS and spss software were used to analyze the research data.Results: The results showed that the quality of perceived services has significant effect on citizenship behavior(β = 0.852 ,P <0.01);there is also a significant relationship between the quality of perceived service and perceived risk(β = 0.315,P <0.01); the effect of perceived quality and citizenship behavior significantmodolates (β = -0.027,P <0.01)and have level of modle itadesirableConclusion: perceived risk also has a positive effect on customer citizenship behavior and finally the effect of service quality on customer citizenship behavior due to perceived risk was direct and positive
siroos jafari zafrabdi; Saeed Sadeghi Boroujerdi; reza saboonchi
Abstract
Objective: The aim of the research was explaining of productivity of private clubs in Lorestan province based on service differentiation.Methodology: The research method was Grounded theory with Glaser approach. Statistical population was experts (professors of sport management). The purposeful sampling ...
Read More
Objective: The aim of the research was explaining of productivity of private clubs in Lorestan province based on service differentiation.Methodology: The research method was Grounded theory with Glaser approach. Statistical population was experts (professors of sport management). The purposeful sampling method and theoretical saturation criterion in this method ended the number of interviews: the sampling method in targeted sampling technique was snowball / network. Results: 58 concepts were extracted during open coding. Of these codes, the value chain, network chain, and rapid transformation each had the highest number of referrals, with 16 categories at the central stage: 16 categories, exclusive access, dominant interfaces, proprietary standards, redefining customer experience with the club, integration Customer, horizontal alignment, low cost, differentiation, business mission, business executives, industry structure, competitive position, effectiveness, targeting, innovation, and executives business processes strategies extracted; Compliance Letters, Comprehensive Customer Solution, Best Product, Hand Executive procedures and adaptation processes were extracted.Conclusion: In order to benefit the private sports clubs, attention to issues such as best product delivery, comprehensive customer solution, system adherence, implementation guidelines and adaptation processes is of high executive importance which should be considered particularly in order to improvement the productivity of these clubs
