Sport Management and Development
Ali Mehri; Mehrdad Moharramzadeh
Abstract
Objective: The purpose of this study was to conduct a thematic analysis of the factors influencing workers' sports in Iran.Methodology: The target population of the research consisted of experts, including university professors, directors of sports affairs of the Ministry of Cooperatives, Worker and ...
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Objective: The purpose of this study was to conduct a thematic analysis of the factors influencing workers' sports in Iran.Methodology: The target population of the research consisted of experts, including university professors, directors of sports affairs of the Ministry of Cooperatives, Worker and Social Welfare, and the worker sports federation and titled sports workers. Using the targeted snowball sampling technique, the study reached saturation at 17 participants. For qualitative data collection, in-depth interviews were conducted, and the data were analyzed following Braun & Clarke's (2008) six-step thematic analysis approach, implemented in MAXQDA 10 software.Results: The findings of this research showed that after analyzing the data, finally 112 primary concepts, 23 sub-themes and 15 main themes (strategic planning, culture building, operational planning, resources) financial, media attention, economic platforms, social standing, interactions, monitoring promotion, needs assessment, innovation promotion, information systems, infrastructure development, attitude change, efficient management) were identified as effective on sportsmanship.Conclusion: Therefore, these findings can serve as a foundation for decision-making by managers and planners to promote the development of sports in Iran.