Mahboobe Surani; Saeed Sadeghi Boroujerdi; Bahram Yousefi; Mohammad Soltanhoseini
Abstract
Objective: The purpose of this research was to identify and explain the dimensions of the organizational attractiveness of sport sciences departments and faculties of Iranian national universities from the perspective of undergraduate students.Methodology: The research method was qualitative and in the ...
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Objective: The purpose of this research was to identify and explain the dimensions of the organizational attractiveness of sport sciences departments and faculties of Iranian national universities from the perspective of undergraduate students.Methodology: The research method was qualitative and in the form of thematic analysis. The statistical population includes undergraduate students in sport sciences departments and faculties of national universities. The sampling method was purposeful and a semi-structured interview was conducted with 14 participants until theoretical saturation. The coding technique was used to analyze the data.Results: The findings showed that the organizational attractions of sport sciences faculties include three main themes: structural, conceptual, technology and innovation, which include 16 sub-themes and 65 concepts.Conclusion: This research can help managers and officials of Faculties and universities to understand the perspective of undergraduate students as external stakeholders, so they can provide better understanding for attracting them and creating, promoting and maintaining well-known organizational attractions.
Roghayeh Aghaei; Saeed Sadeghi Boroujerdi; Anahita Malek Mohammadi
Abstract
Objective: The aim of this research was identification of the challenges and opportunities of social media marketing of Premier League Football Clubs.Methodology: The research method was qualitative and was carried out using a thematic approach. Research data were collected through semi -structured interviews. ...
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Objective: The aim of this research was identification of the challenges and opportunities of social media marketing of Premier League Football Clubs.Methodology: The research method was qualitative and was carried out using a thematic approach. Research data were collected through semi -structured interviews. The statistical population included 14 professors in the field of sports marketing and social media experts. The sampling method was purposive and interviews continued until the theoretical saturation was reached. Thematic analysis method was used to revel the Basic theme, Organizing theme, Global theme.Results: The analysis of the interviews showed that Iranian football clubs can use the potential capabilities of social media as communication and marketing opportunities with their fans. Social media marketing opportunities include: unique features of social media, club brand awareness and promotion, social media business, fan engagement, online support and protection of fans. In addition, the opportunities, football clubs face challenges in using social media as a marketing tool.Conclusion: According to the results, it is suggested to the managers of football clubs to provide opportunities for increasing the activities of the fans due to the interactive nature of social media. By increasing the involvement of fans in social media, the commercial and advertising income of the club is facilitated.
Soheila Moradi; Saeed Sadeghi Boroujerdi; Abed Mahmoodian
Abstract
Objective: The development of sports at the macro level depends on the development of sport fields. Shooting sport as a medal-winning, national and religious discipline can also play an important role in this regard.Therefore, the purpose of this study was to identify and ranking barriers to the development ...
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Objective: The development of sports at the macro level depends on the development of sport fields. Shooting sport as a medal-winning, national and religious discipline can also play an important role in this regard.Therefore, the purpose of this study was to identify and ranking barriers to the development of this sport in Iran.Methodology: The method of the present research is a mixed and consecutive exploratory design. The qualitative phase was performed using thematic analysis method and the quantitative phase was performed using Savara ranking technique. Statistical population includes; they were experts in the field of shooting in Iran and the content analysis method was used to analyze the data and the SWARA method was used to rank the obstacles. Participants in the qualitative stage included 12 athletes, coaches, judges and executives in the field of shooting, and in the quantitative section included 6 of the same people.Results: The results showed that the main obstacles to the development of shooting discipline in Iran include a total of 127 key subcategories in the form of 17 sub-themes, which in order of priority, in 6 main themes; Economic, supportive, facilities and equipment, managerial, social, cultural and human barriers are categorized.Conclusion: The development of the field of shooting in Iran requires full knowledge of the relevant managers of economic, support, facilities and equipment, management, social, cultural and human barriers as obstacles to the development of this field and the development of a strategic plan to eliminate and facilitate them.
Saeed Sadeghi Boroujerdi; Hossein mansouri; salar fatehi
Abstract
Objective: The purpose of this study is the effect of social media personalization on loyalty with the mediating role of perceived value and brand attachment among fans of Persepolis Football ClubMethodology: The research method was descriptive-correlation in terms of time, cross-sectional and in terms ...
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Objective: The purpose of this study is the effect of social media personalization on loyalty with the mediating role of perceived value and brand attachment among fans of Persepolis Football ClubMethodology: The research method was descriptive-correlation in terms of time, cross-sectional and in terms of data collection, quantitatively, in terms of the study, was a sample of the population. The statistical population of this study included all fans of Persepolis team. Sample Power software was used to estimate the sample size, and finally 348 were collected. Measurement tools: Media personalization questionnaire was used by Serini Vasan et al. (2002), brand loyalty and perceived value by Yu and Dante (2001) and brand attachment to Thomason et al. (2005).Results: Findings showed that personalization of social media had a significant effect on brand loyalty, perceived value and brand attachment (p <0.05), brand attachment had a significant effect on brand loyalty (p <0.05). Perceived value affected brand loyalty (p <0.05). Finally, the indirect effect of social media personalization on brand loyalty with the mediating role of perceived value and brand attachment was confirmed (p <0.05).Conclusion: Media personalization should be part of a successful marketing and advertising strategy of sports clubs, based on which media personalization has positive results in loyalty, perceived value and brand attachment. Thus, personalization allows clubs to adjust their interaction with users to highlight the specific product in which the user has researched, and also increase brand awareness, customer loyalty, customer satisfaction and customer retention.
siroos jafari zafrabdi; Saeed Sadeghi Boroujerdi; reza saboonchi
Abstract
Objective: The aim of the research was explaining of productivity of private clubs in Lorestan province based on service differentiation.Methodology: The research method was Grounded theory with Glaser approach. Statistical population was experts (professors of sport management). The purposeful sampling ...
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Objective: The aim of the research was explaining of productivity of private clubs in Lorestan province based on service differentiation.Methodology: The research method was Grounded theory with Glaser approach. Statistical population was experts (professors of sport management). The purposeful sampling method and theoretical saturation criterion in this method ended the number of interviews: the sampling method in targeted sampling technique was snowball / network. Results: 58 concepts were extracted during open coding. Of these codes, the value chain, network chain, and rapid transformation each had the highest number of referrals, with 16 categories at the central stage: 16 categories, exclusive access, dominant interfaces, proprietary standards, redefining customer experience with the club, integration Customer, horizontal alignment, low cost, differentiation, business mission, business executives, industry structure, competitive position, effectiveness, targeting, innovation, and executives business processes strategies extracted; Compliance Letters, Comprehensive Customer Solution, Best Product, Hand Executive procedures and adaptation processes were extracted.Conclusion: In order to benefit the private sports clubs, attention to issues such as best product delivery, comprehensive customer solution, system adherence, implementation guidelines and adaptation processes is of high executive importance which should be considered particularly in order to improvement the productivity of these clubs
jamil nawkhasi; Saeed Sadeghi Boroujerdi; ali mohammad safania; salah naghshbandu
Abstract
Objective: The purpose of study was influence of emotion on game satisfaction and revisit intention in winning and losing situations among football fans. Methodology: This research is a descriptive-correlational one in terms of purpose and method. The study population consisted of Persepolis and Esteghlal ...
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Objective: The purpose of study was influence of emotion on game satisfaction and revisit intention in winning and losing situations among football fans. Methodology: This research is a descriptive-correlational one in terms of purpose and method. The study population consisted of Persepolis and Esteghlal Tehran football teams in the 99-98 season. The sample size was estimated based on SPSS Sample Power software for each team equal to 277 people (554 people). Sampling method was available after leaving the stadium (Tehran Azadi Stadium). Structural equation modeling and Kai-square test were used to test the model. Results: Based on the Kai-Square test results, it was found that the structural relationships of win-lose situations differ in the relationship between emotions on game satisfaction and intention to return. On this basis, it can be said that win and lose situations modulate the effect of emotions on game satisfaction and return intention. Based on the results of the structural model, it was found that the effect of negative emotions on game satisfaction in the losing position (Beta coefficient=-0.676) was greater than the win position (Beta coefficient=-0/406), and the effect of positive emotions on game satisfaction in the losing position (Beta coefficient=0.145) was less than the win position (Beta coefficient=0/203), the effect of satisfaction The game of Revisit Intention in the losing position (Beta coefficient=0/460) was less than the win situation (Beta coefficient=0.720). Conclusion: Therefore, sports clubs need to enhance the emotional and emotional state of sports fans during the game by using increased subsidiary services to better promote sporting events.
ABED MAHMOODIN; Saeed Sadeghi Boroujerdi; Vahid Delshab; Sara Gharibi
Abstract
Objective: the present study aiming to present a model of factors influencing on the use of Smartphones for sport consumption. Methodology: The research method was the descriptive – correlative type. the statistical population of the study included all of the students in the University of Kurdistan ...
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Objective: the present study aiming to present a model of factors influencing on the use of Smartphones for sport consumption. Methodology: The research method was the descriptive – correlative type. the statistical population of the study included all of the students in the University of Kurdistan from which 400 were selected by using Krejcie and Morgan’s table. Research method in this study was the descriptive correlative type. In order to measure research variables, Hwang and Chung (2015) questionnaires of Perceptions toward Smartphone, Hur et al (2012) questionnaires of Sport-specific Factors, Ha et al(2017) questionnaires of Smartphone-specific Factors were used. Face and content validity were confirmed by the experts, and the Cronbach’s alpha test used to calculate the reliability. To analyse the research hypothesis structural equation model (SEM) were utilized. Results: The results indicated that the presented model illustrate proper finesses. Also, among the factors of Perceptions toward Smartphone, Perceived Ease of Use (0.85), Perceived Usefulness (0.71), and Perceived Enjoyment(0.41), and among the Sport-specific Factors, Sport Involvement (0.67), Sport Commitment(0.32), and finally among the Smartphone-specific Factors, Personal Attachment (0.70), Media Multitasking (0.64) and Social Influence (0.24) had the highest influence on the Usage Intention of smartphone for Sport consumption. Conclusion: Present study has implications for sport managers and sport software’s developers to understand the drivers of smartphone use for sport consumption, while they establish a market for use of software and the usage of smartphones in sport.
saeed sadqi bruojerdi; ABED MAHMOODIN
Abstract
Objective: The increase in using the global brands tells of the susceptibility to global consumer culture. The aim of the present survey is to analyze the components of the susceptibility of the consumer on the intention of purchasing global brand s sport shoes.Methodology: The population of the study ...
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Objective: The increase in using the global brands tells of the susceptibility to global consumer culture. The aim of the present survey is to analyze the components of the susceptibility of the consumer on the intention of purchasing global brand s sport shoes.Methodology: The population of the study was the all students in the University of Kurdistan (9000). The statistical sample using a Morgan table was selected accidentally to be 368 individuals. The method was descriptive and Structural Equation modeling type. Questionnaire of the Susceptibilityto Global Consumer Culture and the Intention of Purchasing Global Brands (both fromHernani-Merino etl 2015) were used whose facial and content validity and internal consistency were verified by specialists and Cronbach's alpha, respectively. Structural Equation Modeling was used for the analysis of the data.Results: The results showed that the model of survey has a suitable fitness, and it can be a suitable model for analyzing the components of susceptibility global consumer culture, such as conformity to consumption trend, social responsibility, social prestige, perception of quality, brand credibility, perceived risk, and information costs saved on the intention of purchasing global brands. Conclusion: according to the research results marketing managers, manufacturers and even retailers should adapt their programs and advertising strategies with Consumer Susceptibility to Global Culture and consider to priorities of these components among consumers and their tendency and reseaons for purchasing global brands.
Saeed Sadeghi Boroujerdi; hosein mansouri
Abstract
Objective: The Study Dimensions model detemination of particular Brand equity based on components of sports apparel consumer behavior. Methodology: The present research is purposeful and applied in terms of data collection as a descriptive survey research. The population of all consumers of sports apparel ...
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Objective: The Study Dimensions model detemination of particular Brand equity based on components of sports apparel consumer behavior. Methodology: The present research is purposeful and applied in terms of data collection as a descriptive survey research. The population of all consumers of sports apparel brands (Nike, Adidas, Reebok and Puma) was formed in Tehran. Due to the fragmentation of society and the lack of random sampling and available to all consumers, of which 384 questionnaires distributed 300 questionnaires were analyzed. Measuring tools, the questionnaire brand equity Aaker (1991) and consumer behavior Solomon (2013). The PLS algorithm to develop a model to assess the validity and reliability of structures were used. Results: The results showed that the brand loyalty, brand associations, perceived quality and brand awareness greatest impact on consumer behavior components to buy, when to buy and after their purchase. Conclusion: Based on the current research results, treating customers well in a purchase, creates a positive association and attitude in the customers mind. Beside to deliver clothing’s of high quality to consumers, is to bring a repeat in future sales. The cycles of this treatment systematically effects the consumer's mind to build a brand loyalty in long term
Hashem Kozechian; Behzad Izadi; Mohammad Ehsani; Saeed Sadeghi Broojerdi; Reza Solimani
Volume 2, Issue 2 , July 2014, , Pages 61-76
Abstract
AbstractObjective: The purpose of this research was to study the influence of risk management practices in decrease of lawsuits concerning public and private swimming pools.Methodology: The statistical population of the research included 310 managers of public and private swimming pools which 119 were ...
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AbstractObjective: The purpose of this research was to study the influence of risk management practices in decrease of lawsuits concerning public and private swimming pools.Methodology: The statistical population of the research included 310 managers of public and private swimming pools which 119 were selected as statistical sample by means of random sampling. The research method was descriptive and survey, and in measurement form. The instruments of the study were 2 questionaires, which one of them evaluated demographic data and general information and the other risk management practices.Qustionaire’s validity were determined by alpha kronbach method. The required information was collected by interviews during the time acting of managers in pools gathered and the data was analyzed by using person correlation coefficient and T-test.Results: The results of this study indicated that: there is not any significant relationship between experience and risk management practices. Significant relationship existed between accidents/injuries in swimming pools and lawsuits in swimming pools. In addition, significant relationship existed between risk management practices and lawsuits.Conclusion: The rate of of accidents and lawsuits can be reduced by applying risk management practices in swimming pools which will can be provided a safe environment for it’s users.Keywords: Risk management, Lawsuits, Pools.
