mostafa aliyari; Mehdi Savadi
Abstract
Objective: The main purpose of this research is to formulate a private sector investment model with an emphasis on sporting events.Methodology: The present study is descriptive-analytical and applied in terms of purpose. In the qualitative part of the research, 30 people purposefully and in the quantitative ...
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Objective: The main purpose of this research is to formulate a private sector investment model with an emphasis on sporting events.Methodology: The present study is descriptive-analytical and applied in terms of purpose. In the qualitative part of the research, 30 people purposefully and in the quantitative part, according to Cochran's formula, people from the presidents of sports federations, managers of sports clubs, financial sponsors, managers of the Ministry of Sports and Youth, professors and physical education specialists and all members of the think tank of the Ministry of Sports. Iranian youth were selected as a research sample. A 53-item researcher-made questionnaire was used to achieve the research objectives. The face and content validity of the questionnaire was confirmed by 15 experts and the construct validity of the questionnaire was confirmed by confirmatory factor analysis. Combined reliability indices (CR) and Cronbach's alpha were higher than 0.7 for all constructs and the whole questionnaire. Delphi method was used to analyze the data in the qualitative part in three steps. In the quantitative part, descriptive and inferential statistical methods such as Kolmogorov-Smirnov, confirmatory factor analysis and path analysis were used with the help of SPSS 22 and Smartpls software.Results: The results showed that economic factors as the most important and first category (0.325), managerial factors (0.278) in the second place, cultural factors (0.267) in the third place, and legal factors (0.213) It ranks fourth and structural factors (0.193) are effective in private sector investment and participation in national and international sporting events.Conclusion: The results of the research show that providing economic, managerial and cultural solutions as the most important components can lead to investment and participation of the private sector in the Iranian sports industry.
