alireza zare; Behzad izadi; Daniel Rascher; Geoff Dickson
Abstract
Objective: The purpose of this study was to develop a framework for macroeconomic diplomacy strategies in the country's sports.Methodology: In this research, using the combined-exploratory method, macro-strategies of economic diplomacy in the country's sports and the participants are the country's sports ...
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Objective: The purpose of this study was to develop a framework for macroeconomic diplomacy strategies in the country's sports.Methodology: In this research, using the combined-exploratory method, macro-strategies of economic diplomacy in the country's sports and the participants are the country's sports managers. Using purposive sampling method and theoretical saturation technique, key informants (including 13 people) were selected to identify the framework of the economic diplomacy model and interviewed. The tools used to identify the factors of the economic diplomacy model were semi-structured interviews with focus groups (and study of documents). To ensure the validity and reliability of the study, the Lincoln and Guba evaluation methods were used. Was presented.Results: The obtained model includes a total of 22 components as macro strategies of economic diplomacy in the country's sports in the three stages of social economy, structural mastery and promotion of goals.Conclusion: Therefore, the Islamic Republic of Iran first needs a clear document for economic diplomacy. In this regard, it should be noted that the success of economic diplomacy requires a proper vision of national interests at the regional and global levels.Keywords: Development, strategy, macro, economic diplomacy, sports.
ali ghaedi; behzad izadi; Mohammadreza Ghasemian
Abstract
Objective: Neuromarketing is the knowledge that can examine the decisions and activities of the subconscious. The purpose of this study was to investigate the neuro – physiological responses of consumer to the Endorsement and discount strategies in sports products.Methodology: The research in terms ...
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Objective: Neuromarketing is the knowledge that can examine the decisions and activities of the subconscious. The purpose of this study was to investigate the neuro – physiological responses of consumer to the Endorsement and discount strategies in sports products.Methodology: The research in terms of purpose was an applied and In terms of the methodology was a Semi-experimental research. The statistical population of the study was 25-35 years old physical education students and the sample was 40 volunteers (20 men and 20 women). In order to provide research tool, images were adapted by two research strategies (endorsement and discount). Validity of images was confirmed by 10 sports marketing experts. Enobio electroencephalography device, 20 channels made in Spain, was used to record the waves. A self-assessment manikin was used to measure participant’s pleasure and arousal. By considering the role of the frontal lobe in attention, the alpha and beta waves in this area of the brain were examined by F3, F4 and FZ channels. Data were analyzed by using of SPSS 22, Matlab 2013 b and descriptive statistics and inferential statistics including Friedman test and logistic regression.Result: The results showed that the changes of alpha and beta waves in the Endorsement strategy were lower than the discount strategy. This strategy involves the brain in frontal lobe greater than the discount strategy.Conclusion: Due to the greater effect of the endorsement strategy than the discount strategy on the neuropsychological responses of consumers, it can be used to more encourage consumers to use sports products.
Ako Ibrahim; Behzad Izadi; ali Fegheh Majidi; Rasool Norouzi Seyed hossini
Abstract
AbstractObjective: Sport system in different regions of the world is managed differently. This feature has led to the formation of various functions of sports in political situations. The purpose of this study was to explore the sports challenges in the political system of the Kurdistan Region.Methodology: ...
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AbstractObjective: Sport system in different regions of the world is managed differently. This feature has led to the formation of various functions of sports in political situations. The purpose of this study was to explore the sports challenges in the political system of the Kurdistan Region.Methodology: The researcher used semi-structured interview protocols and action research strategy to collect data from 35 experts in the field of sports policy. Thematic analysis is used to analyze the data. Results: The results show there are nine categories of decision-making authorities, classification system, ultra-sport organization, sports actors, financial support, national and regional competitions, scientific management and research, talent system and media, which includes 3 main themes: the indeterminate of the sport structure, advancing of sports in personalized way and instrumental use of sport system by political parties were determination of sport in the political system of the Iraqi Kurdistan region.Conclusion: Based on the results of the research, it can be argued that the challenges of sports in the political system of Kurdistan region are very complex and extensive. Accordingly, the proposed research framework can be helpful for decision makers to have a systematic and thorough understanding of these challenges.Keywords: sport system, political problems, sport policy, Iraqi Kurdistan region
behzad izadi; edris radi
Abstract
Objective: One of the important marketing approaches that reflect the organization's success or failure in building long-term relationships with customers is relationship marketing. In this regard, this research was to analyze the importance and performance of relationship marketing approach in sports ...
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Objective: One of the important marketing approaches that reflect the organization's success or failure in building long-term relationships with customers is relationship marketing. In this regard, this research was to analyze the importance and performance of relationship marketing approach in sports complexes. Methodology: The research method was analytical- descriptive survey. The study population included 243 of Kurdistan Sport complexes executives, which subjects selected randomly. Delone questionnaire (2006) with 19 items was used to collect data. The paired t-test was used to compare the importance and performance of marketing relationship. Results: Results showed that there is a significant difference between the executives' understanding of relationship marketing importance and performance. In addition, there is a significance difference between the relationship with the customer, the quality of the services and preserving the customers, on the status of importance and performance. Conclusion: Relationship marketing tactics can build customer satisfaction and their loyalty in the sport complexes long-term and lead to sport complex’s profitability with retaining existing customers.
Behzad Izadi; Hiva Badzohre
Abstract
Objective: Sports spectatorship is one of people's favorite pastimes. Besides attending games in person, sports fans use a wide variety of social media keep up with their favorite teams that leads to more identification and self-esteem. So, the purpose of this research was design a model for determining ...
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Objective: Sports spectatorship is one of people's favorite pastimes. Besides attending games in person, sports fans use a wide variety of social media keep up with their favorite teams that leads to more identification and self-esteem. So, the purpose of this research was design a model for determining Relationship football fan identification and collective self-esteem based on social media. Methodology: The research method was descriptive and survey that data were gathered through questionnaire. The statistical population was consisted the fans of Teraktorsazi football club in a match with the team of Qatar Lekhwiya Sports Club that the number 248 were selected randomly. Structural equation models (SEM) were used to analyze the data. Results: Results indicated that social media usage effect positively on fan identification (β= 0/88). Also, fan identification affect significantly on collective self-esteem (β= 1.03). Conclusion: Sports fans use social media to achieve and maintain their positive social identity through intergroup differentiation from rival teams and manage their feelings and self-esteem through associating with a successful team.
Bahzad Izadi; Mohammad Ehsani; Hashem Koozechian; Farshad Tojari
Volume 4, Issue 2 , June 2015, , Pages 57-70
Abstract
Objective: The purpose of this research was to investigate management role on improving fan relationship quality in Iranian premier Football league. Methodology: The research was a developmental research considering the purpose and a mixed research considering the nature of data. The statistical population was ...
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Objective: The purpose of this research was to investigate management role on improving fan relationship quality in Iranian premier Football league. Methodology: The research was a developmental research considering the purpose and a mixed research considering the nature of data. The statistical population was consisted of football fans which were older than sixteen years. 527 questionnaires were selected as study sample from 674 gathered questionnaires based on the research definition of fan which tells a fan should attend above 8 games of their favorite team in a season. Descriptive and inferential statistics including Kolmogroff- Smirnoff, Pearson correlation, and structural equation models (SEM) were used to analyze the data. Results: The results showed that fan relationship management factors have positive and significant effect on relationship quality. They also proved that service quality (0.405) and knowledge management (0.536) have a direct and positive significant effect on relationship quality. Conclusion: According to results, organizational support can improve relationship quality through service quality and knowledge management.
Hashem Kozechian; Behzad Izadi; Mohammad Ehsani; Saeed Sadeghi Broojerdi; Reza Solimani
Volume 2, Issue 2 , July 2014, , Pages 61-76
Abstract
AbstractObjective: The purpose of this research was to study the influence of risk management practices in decrease of lawsuits concerning public and private swimming pools.Methodology: The statistical population of the research included 310 managers of public and private swimming pools which 119 were ...
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AbstractObjective: The purpose of this research was to study the influence of risk management practices in decrease of lawsuits concerning public and private swimming pools.Methodology: The statistical population of the research included 310 managers of public and private swimming pools which 119 were selected as statistical sample by means of random sampling. The research method was descriptive and survey, and in measurement form. The instruments of the study were 2 questionaires, which one of them evaluated demographic data and general information and the other risk management practices.Qustionaire’s validity were determined by alpha kronbach method. The required information was collected by interviews during the time acting of managers in pools gathered and the data was analyzed by using person correlation coefficient and T-test.Results: The results of this study indicated that: there is not any significant relationship between experience and risk management practices. Significant relationship existed between accidents/injuries in swimming pools and lawsuits in swimming pools. In addition, significant relationship existed between risk management practices and lawsuits.Conclusion: The rate of of accidents and lawsuits can be reduced by applying risk management practices in swimming pools which will can be provided a safe environment for it’s users.Keywords: Risk management, Lawsuits, Pools.
