noshin benar; fatemeh saeedi; Azar Khosravi Aghdam
Abstract
Objective: The present study was aimed at providing a feasibility model for the development of electronic sports with the approach of business and job creation.Methodology: The research method is qualitative with exploratory nature and the data theory strategy of the foundation has been used in it. The ...
Read More
Objective: The present study was aimed at providing a feasibility model for the development of electronic sports with the approach of business and job creation.Methodology: The research method is qualitative with exploratory nature and the data theory strategy of the foundation has been used in it. The statistical population of the study included elites and executive and academic specialists in the field of e-sports, business and employmentin Guilan province. Targeted and snowball sampling methods were used for sampling for semi-structured interviews. A total of 15 interviews were conducted and sampling continued until the study reached theoretical saturation and adequacy.Results: The research findings show that after more detailed classification, 143 sub-concepts 73 concepts and 18 categories have been enumerated in the form of a paradigm model including the development of e-sports as a central category and causal conditions (nature of stakeholders (actors) of e-sports ecosystem, economic nature). Intervention conditions (legal challenges, structural challenges), contextual conditions (identification, attractiveness), strategies (infrastructure development, capacity development, managerial-structural development, socio-cultural development) and consequences (improvement and facilitation of e-sports business environment) were located.Conclusion: based on the qualitative approach, the feasibility model for the development of e-sports was reviewed and depicted, and based on it, it can be said that managers and officials can strengthen technological infrastructure, educational infrastructure and physical infrastructure while developing human capabilities, financial capabilities and the marketing and platforming capabilities of business creation, partnerships, financial incentives, and a focus on culture-building, and information dissemination improve and facilitate the e-sports business environment.
Noshin Benar; Abolfazl karimi; hamid reza goharrostami
Abstract
Objective: The purpose of this research was to Designing model ofsport’s Sponsors Loyalty with an emphasis on the relationship marketing and relationship quality. Methodology: The method applied in this research was descriptive – correlation. The sample was used included the directors of ...
Read More
Objective: The purpose of this research was to Designing model ofsport’s Sponsors Loyalty with an emphasis on the relationship marketing and relationship quality. Methodology: The method applied in this research was descriptive – correlation. The sample was used included the directors of industrial factories and presidents of Sport Boards in Kashan. Data were collected by a researcher made that the reliability of the questionnaire was 0.94. In this study, structural equation modeling and partial least square method is used to analyze the data and model. Results: The results of this study exhibits the significant positive impact between the relationship marketing and loyalty of sport supporters. Also, there is a significant positive influence between the relationship marketing and relationship quality, but is not shown significant positive effect between the quality of the relationship and the loyalty of sport supporters. Conclusion: Considering the results, we can say, in relationship marketing, respectively, structural bonding, social benefits, conflict management and financial benefits and in relationship quality, reliability, commitment and satisfaction are the most important factors that managers Sports clubs and organizations can use these methods and factors marketing, maintain loyal supporters
